Making the Ordinary, LEGENDARY!#WeEngageAs Raid Leader at Engage, I lead our mission to transform engagement and sales in the gaming industry. My role involves a strategic combination of leadership, innovation, and execution to solve crucial problems faced by the gamer and esports community in Latin America.Key Responsibilities:● Understanding the Gamer and Esports Community in LatAm:We develop deep insights into the preferences and behaviors of the gamer and esports community in Latin America, ensuring our strategies are perfectly aligned with the target audience.● Developing LEGENDARY Marketing Strategies:We create and implement innovative marketing strategies that capture the essence of the gamer community, resulting in memorable and effective campaigns.● Forging Strategic Partnerships between Games and Brands:We facilitate partnerships between games and major brands, creating collaborations that benefit both parties and expand campaign reach.● Amplifying Conversion Rates for Gaming and Esports Campaigns:We optimize campaigns targeted at the gamer audience, significantly increasing conversion rates and return on investment.● Increasing Engagement with the Gamer Community:We implement techniques and strategies that enhance engagement with the gamer and esports community, fostering a deeper and longer-lasting connection with brands.● Authenticity and True Connection in Gaming Campaigns:We eliminate the lack of authenticity in gaming campaigns by developing genuine and relevant content that resonates with the gamer community.At Engage, I leverage my passion for games and technological innovation to lead a dedicated team of professionals, transforming complex challenges into opportunities to create legendary experiences that engage the gamer community and drive business growth.

As VP of Gaming, I developed within the company a Gaming sector 100% focused on improving delivery, user experience, and creating unique experiences that connect fans to the games they love so much by turning ordinary moments into legendary ones!In the last 12 months in charge of the Gaming area, I led my team in selling, servicing, creating, and operating more than $3,000,000 in Esports and Gaming products.At BBL, I was also in charge of:● Presenting the best performance planning, strategies and understanding the needs and business objectives of Major Influencers, Key-Partners, Publishers, and Teams;● Creating and developing relationships with Major Influencers, Key-Partners, Publishers, and Teams;● Tailor-made design of all presentations, business strategies, and proposals for Gaming industry customers;● Developing strategies to increase audience and engagement of Events, Esports, Gaming, and Influencers products;● Team engagement for high-performance results with creativity and flexibility;● Establishing short and long-term goals and quotas following the company's objectives to generate new business opportunities, maintaining strong customer relationships, future lines of company development and new global partnerships.● Management, Organization, and Planning of a team of more than 30 professionals in the areas of Customer Service, Broadcast, Creation, Content, Community, Communication, Marketing, and Operation focused on Events, Esports, Gaming, and Influencers;● Management of P&L, revenue, and margin targets for Events, Esports, Gaming, and Influencers products;● Lead, Developing and Training the Gaming team;

BBL is the leading entertainment and esports holding in Latin America. BBL gathers all elements of the gaming and esports universe, creating unique experiences that connects fans to brands transforming ordinary moments into legendary ones. At BBL I'm in charge of:• Management and strategic planning of gaming, esports and digital influencers products and events. • Events P&L management, revenue targets and margins.• Coordinating product, marketing, commercial, operational, financial and content teams.• Driving marketing strategies to achieve high performance for products audience and engagement.• Presenting the best performance planning, strategies, relationships with key partners, associations.• Team engagement for high-performance results with creativity and flexibility.• Establishing short and long-term goals and quotas in line with holding objectives to generate new business opportunities and maintain a strong customer relationship.

GL Events is a world-class provider of integrated solutions and services for events.At GL Events I'm in charge of:• Management and strategic planning of Game, Geek and Digital Influencers events. • P&L Management, revenue targets and event margins.• Coordinating marketing, commercial, operational, financial and content teams.• Driving sales and marketing strategies to achieve high performance for the event through sales training, key account management, and pipeline management in SalesForce.• Developing a craft price strategy, turnkey, sponsorship and custom exhibition solutions for key accounts, booth and sponsorship sales, ticket sales and merchandising sales for the show.• Presenting the best performance planning, strategies, event schedule, relationships with key partners, associations and keynote speakers.• Prospection of national and international clients, as well as relationship with endemic brands.• Team engagement for high-performance results with creativity and flexibility.• Establishing short and long-term goals and quotas in line with Fagga - GL Exhibitions objectives to generate new business opportunities and maintain a strong customer relationship.

I created AGE: Animation, Games and Entertainment fair in 2010, in Campinas, Brazil.Spanning over 12 editions so far, AGE has collected over 180 thousand visitors and amassed more than 80 tons of non-perishable food for charity. At AGE I was responsible for:• Creating and developing the Key Visual of the show.• Coordinating marketing, commercial, operational, and content teams.• Developing price strategies, booth and sponsorship sales, ticket sales and merchandising sales for the show.• Prospection of national and international clients, as well as relationship with endemic brands.• Show management and strategic planning.

Playoff Live Lounge was the fulfillment of a dream, a successful mix of games and beer. At Playoff, I was responsible for the visual overhaul and implementation of the store's new business practices; a unique service focusing on a fun experience within our space with Game Tournaments, Youtuber Parties, themed events and a relaxing lounge atmosphere, in addition to selling Games, Consoles and Accessories.

eGames was a video games and consumer electronics retailer located in Campinas, Brazil. One of the first retailers in the country to implement an online shop, under the name eGameShop.I worked at eGames as a marketing advisor and managed the creation and implementation of its online form, eGameShop.

After seeing several anime events in Brazil, I decided to create one in Campinas. An event for anime and manga fans.