Hayden Park Email & Phone Number

Los Angeles, Ca, Us

Newport Beach, California, United States

- Leading SAP CX Suite Foundation project that is aimed to provide a central cockpit that customers can use to manage SAP Retail/Commerce products.- Meeting with Executive Leaders weekly for UX review and product vision building.- Leading the UX design and research effort while guiding the team with clear direction and feedback. - Working closely with cross-functional teams that include PMs, developers, and other design teams.

Newport Beach, California, United States

- Leading the design system team in SAP Consumer Industries organization.- Built the local design system that provides floor plans, design patterns, interactions, and specifications. The system is being used by 60+ designers in the organization.- Meeting weekly with the SAP core design team and design system leads in other organizations to discuss the company-wide design system details.

Newport Beach, California

- Worked on multiple cloud products for Consumer Products and Retail business areas.- Built Retail Activity Optimization software that provides retail activity planning solutions for key account managers and sales representatives in the B2B Consumer Product sector.- Built Retail Store Task Management software that provides in-store task management solutions for store managers in the B2C Retail sector.- Worked closely with PMs and developers for product requirements and implementation details. Collaborated with the sales team for product positioning strategy in the market. - Lead customer co-innovation sessions. (6 large CPG companies)

Boston, Massachusetts, United States

- Worked on the BIM 360 docs rebranding project and overall UI update for Formit targeting global launch 2022. - Cooperated with developers to streamline the new design and development work. The design has been implemented in the final software.- Helped the team proceed Formit & Revit integration project by conducting thorough user research and distilling insights from it. Collaborating closely with PMs and UX designers in the team.

Boston, Massachusetts, United States

- Developed a new workflow and Generative Design features of Autodesk software that aretailored for the United Nations(UN) site planners and technicians.- Conducted customer-centered research including desktop research, literature reviews, user interviews, and contextual inquiry to reveal user needs, pain points, and design opportunities. - Had productive conversations with PM, UX designers, researchers, and engineers in Autodesk to get feedback on each step of the project.- Communicated regularly with a number of site planners and technicians in the UN Refugee Agency(UNHCR). Conducted several user feedback and testing sessions to improve the design. - Presented the final outcome to Autodesk Leadership and UNHCR representatives, and the stakeholders were highly satisfied with the outcome.

Atlanta, Georgia, United States

- Proposed an end-to-end UX research & design project for the new shark exhibit at Georgia Aquarium in 2020.- Designed an educational and entertaining exhibit system that includes a mobile web application, an interactive game display, and physical products.- Followed the human-centered design process throughout the project and prototyped high-fidelity UI mockups and created interactive prototypes. - Communicated closely with the business stakeholders and engineering team.

Seoul, South Korea

Fusion Biotechnology Lab:- Designed a tea recommendation mobile app that helps users navigate through tea products and get proper tea recommendations with sponsorship by Look-Our-Tea. - Researched existing app services in the tea industry and proposed new mobile app UX workflows and UI designs. - Delivered the final design outcome with detailed design specifications ready for manufacturing to the client.

Seoul, South Korea

PSSD Lab:- Designed an interactive light product that reacts to human gestures and movements. - Prototyped actual working prototypes using Arduino to implement the interactions between the product and users.- Performed usability testings with more than 30 participants and completed 10 rounds of iterations based on the results. - Published a proceeding paper to KSDS(Korea Society of Design Science)as a first author and won the award given to the top 10 papers of the year.

Seoul, South Korea

- Completed an end-to-end vehicle UX/UI design project in the context of envisioning lifestyle in 2025. - Designed a self-driving vehicle infotainment system and smart-wall UX workflows and UI by delivering critical user journeys, design concepts, information architecture, low-fidelity wireframes, hi-fidelity prototypes, and design specifications.- Led a team of 5 designers and the final project outcome was selected as the official project focus of the company.- Got a full-time offer.

Seoul, South Korea

- Worked in the advanced design team at the headquarter of Hyundai Motors and performed a self-driving vehicle design project targeting India in 2030.- Conducted ergonomics research, India vehicle market research, and form study and created a vehicle design that reflected user-centered specs based on the research. - Collaborated closely with PM, designers, researchers, and engineers in the team and presented final outcome to CEO and won 2nd place.

Master Of Science - Ms, Human Computer Interaction

Courses accomplished: - Master's Thesis - Human Computer Interaction Foundations - Research Methods for HCI - Information Visualization.

Bachelor Of Fine Arts - Bfa, Industrial Engineering & Design

- Graduated with highest honor - Representative of the department for 3 years