Oversees the cohort program and serves as a point of contact for cohort members.Coordinates with mentors and tracks progress throughout the program.

Spearheaded social media presence research on over 30 F&B firms in China to investigate acquisition opportunities. Conducted general research on the Southeast Asia F&B industry to provide a list of potential firms of interest. Collected and interpreted financial statements on potential acquisition targets with public information and Pitchbook for an $11 billion AUM firm.

Built IME website prototype using Figma and assisted in UI/UX design for stand-alone brand shop site. Managed logistics and recruitment for focus group studies in LA and New York, with over 30 participants. Conducted competitor analysis and designed IME’s customer relations management system.

Conducted user interviews among 50+ students with ADHD or dyslexia.Developed front-end prototype, UML diagrams, and flowchart of an assistive technology platform for helping students with learning disabilities.Designed brand portfolio and created marketing materials for MindBridge. Conducted alpha testing on 5+ students with ADHD to gather feedback.

Facilitated market research amongst 30+ teenagers by interviews to determine factors triggering emotional purchases. Analyzed viewership preferences of trending anime and related short-form content to boost marketing effectiveness. Identified consumer behavior due to engaging with anime culture in entertainment sector by deep-dive interviews.