Heather Z. Email & Phone Number

In my role as Associate Global Media Manager, I execute the day-to-day duties of paid digital advertising campaigns, including placement, optimization, analysis, and reporting. I maintain multiple reports on a weekly to ensure that campaign goals are being met and optimized to generate the desired KPI goal.I also utilize research and analytical tools to properly optimize campaigns with new strategic ideas. In addition to that, I use that research to develop new audiences to target on the campaigns.

In my role as a SEM Strategist, I manage and execute of day-to-day duties of digital advertising campaigns, including placement, optimization, analysis, and reporting. I also handle creating SEM strategies, including campaign creation, budgeting, and platform proposals. My ability to actively listen and proactively communicate internally has allowed me to build relationships and communicate campaign performance and strategy to clients at all levels of digital familiarity. In addition to my SEM Strategist responsibilities, I collaborate with team members on DEI (Diversity, Equity, and Inclusion) initiatives. A few of the initiatives that I have worked on include finding/booking speakers for company Lunch and Learns, starting and managing a company DEI Resource Group.

Fishers, Indiana, United States

In my role as a SEM Specialist, I manage and execute of day-to-day duties of digital advertising campaigns, including placement, optimization, analysis, and reporting. My ability to actively listen and proactively communicate internally has allowed me to build relationships and communicate campaign performance and strategy to clients at all levels of digital familiarity. In addition to my SEM Specialist responsibilities, I collaborate with team members on DEI (Diversity, Equity, and Inclusion) initiatives. A few of the initiatives that I have worked on include finding/booking speakers for company Lunch and Learns, starting and managing a company DEI Book Club and Employee Resource Group.

Indianapolis, Indiana

• Integral member of the Marketing & Sales team to create, design, publish and maintain content on the IRT’s website and related digital and print products. • Manage IRT social media content and engagement through Facebook, Twitter, Instagram, YouTube and other digital mediums.• Support the Theatre’s Artistic, Development and Education Departments by designing digital and print pieces.• Ensure that online initiatives successfully serve our diverse audiences through reporting and metrics analysis.• Identify emerging technology and trends and integrate into the Marketing plan.• Monitor analytics and use metrics to inform content strategy.

Indianapolis, Indiana

• Update and maintain marketing collateral to meet The Indiana Youth Institute’s brand standards• Design marketing collateral to strategically align with the goals of the program• Assist the Director of Strategic Advancement with the implementation of the strategic marketing plan• Write copy for various mediums including social media, website content, newsletters and promotional materials• Design and distribute all e-newsletters • Strategically schedule all social media content to align with The Indiana Youth Institute's goals• Develop and implement social media content calendar• Maintain The Indiana Youth Institute's website• Communicate with marketing vendors about the status of projects

Fishers, Indiana

• Update and maintain marketing collateral to meet Meyer Najem’s brand standards• Assist the Director of Marketing with the implementation of company-wide events• Maintain a quarterly event calendar for the Leadership Group• Developing a corporate volunteer program for over 100 employees• Research social media practices to help make Meyer Najem’s posts more informative on the AEC industry• Track 25 competitors’ social media metrics on a monthly basis and create a monthly report• Develop and implement social media content calendar and style guide• Schedule final photography of Meyer Najem’s projects• Maintain project database of over 820 records and update project information on a monthly basis