Hosiery Product Manager (Tights, Leggings And Stockings)
Paris Area, France
1. Operational Marketing / Project Management - Collections development:• Innovative products launching (5 a year): development of market intelligence and competitor monitoring, search and study consumer insights, definition of concepts and project specifications for the R&D service, prototypes supervisor, development of packagings, definition of mix-marketing• Renewal of fashion tights outsourcing process to Italy, China, Turkey, Tunisia (30 products a year): following and forecasting Fashion trends, definition of collection structures, briefing of suppliers, selection of products, negotiation of prices to reach margin and sales objectives- Designing catalogues and communication tools for salesforce and distributors- Presentation of fashion collections to the salesforces and organization of training workshops (Twice a year)2. Strategic Marketing, Marketing plans:- Definition of brand objectives and strategy based on market analyses- Analysis of qualitative and quantitative studies- Macro trends monitoring: cultural, sociological and innovative aspects, sustainable development 3. Management of a product manager assistant