Iain (Reg) Grundy Msc Email & Phone Number

Peterborough, Gb

London Area, United Kingdom

London, England, United Kingdom

Peterborough, England, United Kingdom

 Defined and developed the strategy for growth including digital marketing, introduced and new partners to Yours Enterprise and implemented systems, processes as well as KPI's to monitor performance. Recognised as a key member of the senior commercial team of 8 with responsibility for running and delivering the sales teams performance.  Led the wider commercial team and Innovation and Ideation team across all of Bauers Specialist titles, and identified, created and implemented of new… Show more  Defined and developed the strategy for growth including digital marketing, introduced and new partners to Yours Enterprise and implemented systems, processes as well as KPI's to monitor performance. Recognised as a key member of the senior commercial team of 8 with responsibility for running and delivering the sales teams performance.  Led the wider commercial team and Innovation and Ideation team across all of Bauers Specialist titles, and identified, created and implemented of new ideas, opportunities, to help solve complex problems across New Product Development, new commercial sales opportunities and new processes to enhance the efficiency of the commercial team. Successfully launched the new website for M&B.  Built and maintained strong stakeholder relationships with Editorial, Publishing, Digital, Marketing, Social, CRM, Design and Project Management to facilitate quality work, effectiveness and efficiency. Show less

Peterborough/London

 Successfully delivered 5 years of consecutive growth across gardening and parenting portfolio. Led the transition from print brand & awards with small amount of digital brand to digital, social, data, & awards media brand. Oversaw the launch of an online retail site for Gardening Portfolio with responsibility for liaising with partners, setting up contacts and negotiating terms. Received a nomination for PPA & IAB Partnership of the Year. Ran fortnightly 'Spark' sessions… Show more  Successfully delivered 5 years of consecutive growth across gardening and parenting portfolio. Led the transition from print brand & awards with small amount of digital brand to digital, social, data, & awards media brand. Oversaw the launch of an online retail site for Gardening Portfolio with responsibility for liaising with partners, setting up contacts and negotiating terms. Received a nomination for PPA & IAB Partnership of the Year. Ran fortnightly 'Spark' sessions, open to the entire organisation to break down internal silos, share problems and utilise skill base and expertise, resulting the creation/delivery of over £500,000 of new ideas, initiatives and solutions in the first 2 years.  Led the successful migration of Mother&Baby to digital only business, retaining 100% of print revenue. Led a team of 6 direct reports across 7 magazines, digital & awards brands and 2 markets, monitored performance and ensured the delivery of annual sales targets. Recognised as a Strategic Thought Partner for Bauer’s Director of Podcast as well as Thought Leader for market senior team. Show less

Peterborough/London

 Relocated and integrated an acquisition (Horse Deals) from Tadcaster, Yorkshire to Bauer in Peterborough with responsibility for business, systems, billing, operations, communication to customers and internal stakeholders. Developed and executed commercial strategy across all markets and presented the market strategy and budget/forecast to the MD, Group Commercial Director and Financial Director. Led a team of 20 across 27 magazine, digital & awards brands, 8 markets and won the… Show more  Relocated and integrated an acquisition (Horse Deals) from Tadcaster, Yorkshire to Bauer in Peterborough with responsibility for business, systems, billing, operations, communication to customers and internal stakeholders. Developed and executed commercial strategy across all markets and presented the market strategy and budget/forecast to the MD, Group Commercial Director and Financial Director. Led a team of 20 across 27 magazine, digital & awards brands, 8 markets and won the ‘Outstanding team of the year award 2013’. Maintained strong communication with the MD, GCD, BA, research editorial marketing teams. Show less

Peterborough, England, United Kingdom

 Managed the full sales cycle consisting of sales planning as well as pipeline and territory development. Identified commercial opportunities and led negotiations of new contracts.

Peterborough, England, United Kingdom

 Led a team of 7 Key Account Directors and their clients, across six markets (Photographic, Outdoor, Equine, Gardening, Pets & Transport) with accountability for all on page, advertorial, insert and standard inventory revenue for 25 consumer, B2B magazines and websites. Developed and introduced a client management & forecasting tool as well as a website availability and pricing grid.

Peterborough, United Kingdom

Level 7 Masters Degree, Senior Leadership, Distinction

Masters’S Degree (Msc), Senior Leadership & Business Strategy, Distinction

Research Methods & Final project: An exploration of the impacts of the COVID-19 pandemic on specialist magazine publishers and changes.

Ba, Media Production

A Level, Business, Media & Sports Studies