Iain Mclean Email & Phone Number

The thing that binds us together is good storytelling. It's the lynchpin between great service design, astute business analysis and happy customers. All that together builds your bottom line.I find out how things work and explain them to people. No BS. No fluff. No nonsense. I figure out the kernel of truth behind your brand - the space between what you think it is and what your customer thinks it is. And I've had great success doing it because I'm an engineer with a psychology degree that excels as a creative. Put simply, I think differently.I've written for leading design & advertising agencies, start-ups and enterprise-level businesses, film production companies and television networks in Europe, the USA and Australia. I've delivered web CMS shifts and content design projects, print collateral, OOH ad campaigns, scripts for radio and TV, EDM and social media campaigns from brand messaging to tone of voice and style guides, content design and data-driven UX writing to content strategy for government departments.