1. Took responsibility for digital marketing budgets, campaign strategies, tactics, action plans and timelines2. Managed existing processes and ensured smooth transitions.3. ⁠Enhanced the performance by achieving Revenue & ROAS targets, through strategic retargeting & remarketing campaigns.4. ⁠Created solid data-driven month-on-month media plans to achieve monthly business targets.5. ⁠Collaborated and Developed creative approaches for the branding campaigns by coordinating with Creative and Brand teams.6. ⁠Liaised with business intelligence and data sciences team to improve the affectivity of Paid Marketing Campaigns.7. ⁠Presented Weekly and monthly reports with businesses. 8. ⁠Collaborated with business counterparts to get the targets achieved month on month.9. ⁠Analysed data to understand various components and drivers of business growth, both organic and inorganic to identify growth opportunities.10. ⁠Ensured that the reporting cadence with various platforms for media campaigns was followed.