Co-Founder And Cto
CurrentSpearheaded the development of a Martech platform using a versatile tech stack, delivering an all-in-one ETL, data visualization, and recommendation engine. This centralized dashboard integrates data from both paid and organic channels, providing a complete view of campaign performance and enabling real-time, data-driven decision-making.Unified Reporting Dashboard: Developed with Next.js and Postgres, offering customizable TOF, MOF, and BOF funnel reporting. Integrated data from GA, GSC, and paid media to measure cross-channel impact.Multi-Touch Attribution & Insights: Implemented a robust multi-touch attribution model that consolidates data from CRM, MMP, and media platforms.Automated AI Recommendations: Delivered AI-powered insights for CXOs (for strategic planning) and marketing teams (for optimization) based on CAC and ROAS goals.Lead Management & Server Integration: Utilized Python FastAPI for seamless server-side lead retrieval and integration with Dataliftz CRM, tracking conversions and enabling data flow to Google, Meta, and LinkedIn.Cross-Platform Attribution with KMM: Developed attribution models across web and mobile, leveraging Android KMM for multi-platform support and consistent user insights.Tech Stack: Spring Boot Kotlin, Postgres, Next.js, Android Kotlin MultiplatformAPIs: Integrated with Google Analytics, GSC, Meta, LinkedInThis solution enabled marketing teams to consolidate performance insights, optimize spending, and enhance ROAS through a scalable, secure platform built with best-in-class technologies across web and mobile.
