Spearheaded the development of a Martech platform using a versatile tech stack, delivering an all-in-one ETL, data visualization, and recommendation engine. This centralized dashboard integrates data from both paid and organic channels, providing a complete view of campaign performance and enabling real-time, data-driven decision-making.Unified Reporting Dashboard: Developed with Next.js and Postgres, offering customizable TOF, MOF, and BOF funnel reporting. Integrated data from GA, GSC, and paid media to measure cross-channel impact.Multi-Touch Attribution & Insights: Implemented a robust multi-touch attribution model that consolidates data from CRM, MMP, and media platforms.Automated AI Recommendations: Delivered AI-powered insights for CXOs (for strategic planning) and marketing teams (for optimization) based on CAC and ROAS goals.Lead Management & Server Integration: Utilized Python FastAPI for seamless server-side lead retrieval and integration with Dataliftz CRM, tracking conversions and enabling data flow to Google, Meta, and LinkedIn.Cross-Platform Attribution with KMM: Developed attribution models across web and mobile, leveraging Android KMM for multi-platform support and consistent user insights.Tech Stack: Spring Boot Kotlin, Postgres, Next.js, Android Kotlin MultiplatformAPIs: Integrated with Google Analytics, GSC, Meta, LinkedInThis solution enabled marketing teams to consolidate performance insights, optimize spending, and enhance ROAS through a scalable, secure platform built with best-in-class technologies across web and mobile.

As an Android course instructor at DroidCon, I guide developers through hands-on, advanced Android development concepts, focusing on industry best practices and emerging trends. My sessions are designed to build practical skills, covering topics like Jetpack Compose, advanced Kotlin techniques, and integrating GraphQL for scalable app architectures.Developed and delivered an in-depth curriculum on modern Android development, from UI design to backend integration.Created engaging, real-world projects for participants, ensuring hands-on experience with tools like Android Studio, Retrofit, and Kotlin Multiplatform Mobile (KMM)

Next-generation brokerage, pioneering the evolution of trading technology.Industry’s first and only single-screen platform tailored for intraday index options traders.Led a team of 8 engineers to: a. Develop and launch the single-screen trading platform. b. Roll out support for 80% of NSE and BSE FnO segment stocks.Implemented Jira project management and agile methodologies, resulting in: a. 20% reduction in development time. b. 25% increase in team productivity over four months.Scaled application user base from 3k to over 144k.We have established comprehensive logging, tracing, and monitoring systems.

Senior Software Engineer | Android | Flutter | Backend

PocketPills is a tech-driven Canadian pharmacy which is redefining pharmacy experience for the consumer

Building the next big artificial intelligence assistant to drive self-management of chronic diseasesby providing a chat platform.

Built "MoPub", "AdMob" like Advertisement Software Development Kit to serve Ads in Android application from multiple ad networks.Built a "Mediation Adapter" to generate the highest CPM from the ad networks.Built an Application ("HairCare") that gives you overall hair health tips now having more than 15000+ downloadsBuilt an Application ("Nupay mPOS") for accept payments from Nupay Customers in a simple, fast and secure way