Cathi Hayes Email & Phone Number

Atlanta Metropolitan Area

Atlanta, Georgia, United States

Plan and execute short-term and long-term go-to-market strategies that focus sales & marketing on unique value propositions to optimize and maximize sales opportunities in 2D & 3D design and construction industry segments

Greater Atlanta Area

Develop and maintain the product vision & roadmap for HxGN Smart Build, lead product release plans and set expectations for delivery of new functionalities. Manage a team of product managers that are responsible for communicating the product vision to the development team via a prioritized backlog, and actively working with development for successful team.

Greater Atlanta Area

• Develop and manage a global team of building construction industry and solution experts, plus provide vision and product direction in the areas of BIM, laser scanning, robotic total station digital layout, construction.
• Support pre and post-sales customer engagements with customer-facing assets, demonstrations, consulting and implementation plans
• Strategic construction software product planning, business requirement gathering & validation
• Manage external consultant contract scopes and deliverables

Greater Atlanta Area

• Develop and execute short-term and long-term BIM sales, marketing and technology strategy plans for Leica Geosystems hardware and software solutions for as-builting, construction layout and quality assurance in.
• Assess, package & position existing BIM related solutions across all business units, create BIM marketing “story” to establish Leica as a BIM leader in the industry and collaborate with key stakeholders to create and.
• Technology Strategy – develop short-term and long-term strategy focusing on construction scanning and layout, plus other construction workflows within parent company, Hexagon.
• Identify and execute BIM partnerships & acquisitions – technology & sales channel focus.
• Influence BIM hardware & software product direction with business level requirements from construction customers.
• BIM liaison – Share the “BIM Field Trip” concept, marketing “story” and solutions with other global regions for localized execution.

Greater Atlanta Area

Industry Strategy Manager: Developed and executed short-term and long-term solution strategies for the full BIM building lifecycle. Areas of focus: Retail building owners & BIM collaboration and data management.Industry Marketing Manager: Developed and executed industry focused go to market plans to establish Autodesk as the leader of BIM solutions in the.

Designed, planned and implemented business process improvement systems for the Architecture and Land Planning Department and Corporate Homebuilding. Managed all aspects of technology and office management. Established first bill of material team at company.

Established Autodesk as the trusted advisor in the US residential home building market for design, engineering and construction collaboration to help improve workflows & reduce costs.

Atlanta, GA

Managed North American and South American reseller channel. Established and manage partner quotas and contract terms; Created and implement data management sales tools to educate resllers and help drive sales revenue; Executed direct sales initiatives for strategic opportunities.

Greater Atlanta Area

Established Revit as an industry changing model-based design technology in the architectural design industry. Established Revit Technology's initial customer base in the Southeastern US.

Atlanta, GA & Kansas City, MO

Designed and coordinated projects from Schematic Design through Construction Documents, including Construction Administration; Managed project communications and workflow with consultants, contractors, clients and Intern Architect staff.

Professional Bachelor Of Architecture, Architecture

Beda, Architecture

Activities and Societies: UC Berkeley (Summer 1990) - Studied skyscraper design and computer visualization Virtual Environments Laboratory.

Education record