Responsible for spearheading the DUO Studios team and its rolodex of creative artisans, marketers, data analysts and ruthless problem solvers in building partnerships with brands across industries such as media, sport and tech. Duties included the creative vision, design direction and strategic implementation through to craft and execution. Duo Studios has been positioned as a creative agency, specialising in design and production, serving its international client base from social and digital trends, stories and experiences, through to more traditional promotional executions.Achievements:• Drive expansion of the business across three territories, growing reach and revenue, through pitches and presentations.• Built partnerships with people and brands in meaningful ways via advertising ideas with the sole purpose to drive storytelling in a rapidly changing media, mobile and marketing world.• Conceptualized and implemented designs across an array of media & platforms. • Drove creative opportunities through platforms such as Facebook, Instagram, YouTube, Tik Tok, WhatsApp, Messenger, mobile – utilising behavioural trends and insights to be at the forefront of change.• Built an array of multi-faceted campaigns in partnership with various internal brand marketing teams, ensuring they stayed on track, on-budget, and delivered to key KPIs, insights and data.

Responsible for leading a full-service, tech-driven creative agency active in London, the Middle East, Singapore, and Australia, overseeing both B2B and DTC strategies, implementing comprehensive 360 campaigns, and integrating emerging technologies and design trends, whilst attracting a global client base.- Business Growth: Spearheaded business development and expanded a high-value client base from $750k, aligning with both short and long-term business goals.- Creative and Marketing Strategy: Successfully pitched and secured clients across multiple regions by translating client needs into bespoke commercial content and strategies, driving a YOY growth of 15%. Implemented cost-effective marketing strategies that enhanced brand conversation, awareness, and consumer engagement across multiple channels.- Data and Agility: Proficient in data-driven environments, leading tailored creative executions. - Sustainability Initiatives: Achieved B. Corp Certification, by restructuring the supply chain to align with best practices and introduced a 'Green Report' to track tree planting & offset carbon.

Responsible for leading the APAC creative strategy for WarnerMedia’s dynamic entertainment portfolios, while leading the development of branded content and driving creative solutions for social, digital, mobile games, sponsorships and promotional activations within the region. Achievements:- Managed workstreams, creative budget, teams of 27+ internal staff and external vendors across the APAC region.- Led ad-sales creative initiatives, from pitch presentations to winning creative solutions for various APAC clients such as Prudential and Uniliver.- Created a PSA awareness campaign called ‘Be Clean. Be Cool’, to educate kids on the importance of washing their hands regularly, during the start of COVID-19. This was recognised for its relatability and was shared globally throughout the WarnerMedia community and beyond, featuring on a number of linear, digital and social channels.- Created a series of animations based on the cartoon ‘Cha-Ching’. By creating a legacy story arch and building a purpose to who these characters were, helped form the foundations for this awareness piece on the importance of saving money.- Key stakeholder in gathering and assessing data and information, when reviewing the integration and organizational redesign of the HBO & WarnerMedia creative teams in APAC.

Responsible for the day to day running of Hyperkid Studios, a creative agency responsible for B2B and B2C customer journeys across a range of linear and digital platforms. Supervised creative direction of overall vision; shaped and guided creative path across advertising, on/off-air campaigns and digital platforms. As well as client solutions, brand strategy, brand building, 360 campaigns and delivered executions across a range of multi-platforms, utilizing emerging technologies, trends and design. Hyperkid has been positioned as a full-service agency with an established presence in London and Sydney.Achievements:• Managed the P&L, business development, revenue and reach. • Effectively grew a high-value client base to meet short and long-term business goals. • Built teams of international creative professionals, across two continents, creating rich, rewarding experiences on multiple platforms.• Pitched and won an array of clients across the UK, Europe, and Sydney, conceptualizing the client’s needs into customized content, brands, and creative strategies.• Launched an array of products baked in hydrogen technology, complementing and supporting the growth within the green energy space.

Award winning Creative director for BBC Studios Australia and New Zealand.With a team comprising of 16 creative producers, designers, online editors and production staff, I was responsible for the leadership and implementation of brand and digital strategies for the BBC’s portfolio of channels, ensuring there is synergy across all platforms. I built a full service, in-house creative department, internal agency and structure to service the BBC’s channel portfolio and wider business functions. From pitching creative concepts to internal and external partners to directing all major talent based shoots. I worked across an array of 360 / integrated campaigns, edit-based promotions, and print/digital based advertising. Achievements:Creatively directing and managed the launch of BBC First, a ‘Premium British Drama Channel’, which was the most successful channel, launch on platform since 2006. Acknowledged by two awards: Astra Television Excellence Awards 2015 for Creative Professional of the Year and the BBC Worldwide Brandies Award 2015 for Going Above & Beyond The Call of Duty.

Award winning Design Direction for NBC Universal’s UK, Emerging markets and Global departments. I was responsible for all of NBC Universal’s international pay TV channel rebrands and channel launches. From the on and off-air branding, marketing campaigns and digital initiatives for NBC Universals channel portfolio - Universal Channel, Syfy, Studio Universal, 13th Street, Diva Universal, Movies 24, E! Entertainment, Style and Telemundo. To creatively leading and executing NBC Universal’s events at MipCom and MipTV, involving themed rooms, sales collateral, promotional materials, live events and talent based shoots. Achievements:I took full responsibility for the management of the in-house creative services team. which included a restructure and expansion to service 13 international territories. Notable ad hoc projects included the rebranding of Universal Channel, Diva Universal and the launch of Telemundo in South Africa.

Head of Art Direction for NBC Universal’s UK, Emerging markets and Global departments.Working in close conjunction with NBC Universal’s global team, I was responsible for the art direction and distribution of all international campaigns, channel launches, and promotional material. I took the lead role in the design of NBC Universal’s new corporate business function identity - ‘Universal Networks International’. Achievements Designed the new corporate business identity including a bespoke logo, colour palette, office stationary, website, reading literature and interior office space, to provide a consistent brand vision for the entire business. I also directed a team of interior designers to create ‘themed environments’ within the conference area at MipCom and MipTV, showcasing the new corporate business and its function.

Head of Design for NBC Universal’s UK, Emerging markets and Global departments.I managed the international channel portfolio review, rebrand and pitch process. I consolidated all existing channel brand assets and presented an in-depth review to senior leadership stakeholders. I led the development and execution of each channel brand identity through various international agency partnerships and collaborations, ensuring multi-language variations for all international markets were considered and implemented. Achievements Realigned and rebranded NBC Universal’s channel portfolio (Universal Channel, 13th Street, Diva and Studio Universal), alongside the global marketing team. Compiled an international agency pitch review and selected a range of agencies to work on the new global channel brands, as well as delivered 5 global rebrands to 11 territories with local language needs and flexible customisation.