Best statistics ever in video views, minutes viewed and video engagements in 2020 and 2021. 224% increase in Instagram followers in the last two years, 177% increase in YouTube subscribers in the last two years57% increase in Facebook followers since the end of 2019More video views in 2020 and 2021 than AJ English, AJ+, Vox, DW News, Guardian, NY Times, InsiderThere's no record we haven't broken on any mainstream social media account for two years in a row since I joined, be it engagements, video views, reach, or impression. The success has come also because I founded a new video team that is social-friendly, which is an underestimated term that does not just mean videos that are "mobile-friendly" or have "text on image". Everybody does that, that's why I analyzed media and with skilled producers, we created a wave on social media that specifically targeted certain algorithms. For these reasons, I'm not an ordinary executive producer of a team or a show. Digital media requires digital expertise that feeds on multiple disciplines. You may have the best visuals but representation might disagree, or the other way around. You may think that a recent hike in performance makes you a king or queen, but it might as well be just a whim, or you might think that poor performance will cripple your brand or page, pessimistically to a fault. Online media is full of secrets, changing trends, and algorithms. I try to challenge the fact every day with experiments, new potential ways of thinking, scratching old wounds, and new ones to come and heal. There's never one way to succeed or fail. So far, figures have proved me right. The future of digital is not an easy thing to anticipate but the challenge is beautiful.

After perpetual analysis of social media platforms and their algorithms, I saw that certain features within social media platforms have huge potential (for instance, Facebook's watch section, Instagram reels and YouTube shorts). With the initiation of the viral team that fed on "social" content, there has been no record - engagements, video views, and watch time- our pages haven't broken in 2020.

Leaving aside the quality of content; how, when, and where you present your story on social media matters more than how some might think. A lead of engagement needs to think about just those, along with tracking performance and taking a tireless glance at the social media landscape whilst also guiding managers, EPs and producers with data that is actionable.

I worked as a social media account executive for over 2 years. In the meantime, I managed over 20 brands, which consisted of project management, content or brand strategy, account and client management based on certain KPIs.

I managed a social media team of 5, who were responsible for running a client account 24/7 for over 4 years. My role included taking initial steps for brand strategy, preparing periodical reports, attending strategy meetings for a clearer road map. I also took care of human resourcing for the team.

I worked as an acting YouTube strategy advisor for a media company based in Turkey, which was a customer of AFI at the time. We advised them regularly about YouTube channel strategies, trying to maintain a balance of content between the website, SM and YT.