Joyeeta Roy is a visionary entrepreneur and the founder of Signature 24, a leading influencer marketing and advertising agency that has made a significant impact in the entertainment and branding industries across Eastern India. At just 24, Joyeeta launched Signature 24 in Odisha, building a powerhouse that has worked with top regional and national celebrities, including Babushaan Mohanty, Anubhav Mohanty, Prakruti Mishra, and South Indian superstar Mahesh Babu.Her journey in the film industry began at the age of 16, when she entered the Bengal film industry under the mentorship of acclaimed directors Joydeep Mukherjee and Raj Chakraborty. Over the years, she has contributed to over 30 films, 15 television projects, and more than 100 national ad campaigns, including award-winning films like Pink and Shivay.Under Joyeeta’s leadership, Signature 24 has delivered over 300 brand campaigns for renowned clients such as ITC, Dabur, Reliance Group, and many more.Joyeeta’s passion lies in elevating regional brands to national platforms, blending local influence with wide-scale exposure to create lasting impact. With her expertise in both celebrity and influencer marketing, she continues to set new benchmarks in the industry.