Nathan May Email & Phone Number

United Kingdom

London

- Combining digital storytelling expertise, audience data and industry best practice to define the Times and Sunday Times growth strategy for social media, newsletters and push notifications – with great results:• Traffic from branded social media activity has grown by 51% during my time managing the team• Our newsletters average >55% open rate, leading the way across NewsCorp and industry-wide• Our push notification strategy delivered a 10pp decrease in 6-month churn rate (Mar–Jun 2020) - Lead a team of six social media journalists with a laser focus on expanding our audience to achieve data-informed goals for each platform that feed into a two-tier (reach and engagement) measure for success, allowing for regular performance assessment - Empower the team to prioritise quality over quantity and employ audience-first tactics to reach potential new readers with highly curated digital storytelling techniques- Innovate and initiate tactics to test audience appetite, e.g. push notifications to reach low-engaged readers, short-run newsletters to engage niche audiences and bespoke Instagram Stories to reach younger readers- Report back to the business and the wider industry through digital updates, speaking at conference, blog posts and external presentations - Integral part of several successful cross-functional working groups (involving editorial, analytics, marketing, technology, product and sales) that collaborate to reach aligned business goals - Expanded the role of growth editor in 2020 to produce the well-received frequency report, outlining a plan for crucial digital development in order to nurture reading habit

London, United Kingdom

London

- Managed an award-winning digital content team (five journalists, one data analyst, one video editor, two production editors) and supervised the successful transition to a digital-first workflow- Championed digital publishing, informed the business of latest industry trends and formed new habits in the newsroom, e.g. ‘daily content cycle’ to reach digital readers using a ‘stock and flow’ content model- Set data-driven team objectives (article views, dwell time and newsletter open rate) and interrogated analytics on a daily basis to inform content commissioning- Established SEO best practice guidelines and tutored the wider content team - Managed the editorial budget: commissioned journalists, photographers and graphic designers- Developed video journalism that resulted in a 33% rise in dwell time, and established Retail-Week.com/Data which became the second most valuable type of digital storytelling- Worked closely with commercial, product, marketing and events to align digital engagement strategy with business goals in order to grow revenue

London

- Wrote headlines and sells, sub-edited copy and sourced images for subscriber-only digital content- Built charts and infographics to visualise complex financial data- Created, operated and manipulated design templates for all published material

London, England, United Kingdom

- Supervised the production of six bi-monthly B2B magazines and associated websites- Sub-edited and fact-checked copy, wrote headlines and sells in brand tone of voice - Trained new staff; wrote occasional news and features

Ba English Literature, Communication And Media Studies, 2:1 Hons

Activities and Societies: Leeds Student Radio

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