Driving Consumer Engagement in World's largest digitalisation program in the distribution sector (Smart Metering) - Uttar Pradesh, Bihar, Assam and Bihar | Brand and Reputation| Crisis Management | Corporate Communications| Public Relations

Looked after External & Internal Communications of the Start-up, Public Relations, Media Relations, Content, created strategies & campaigns for Social Media platforms to increase awareness, branding & image building of the company.

• Covered day to day key developments of political, business and other beats.• Held special and one-to-one TV interviews of leaders from different political parties, bureaucrats and entrepreneurs.• Also followed Finance Ministry, Auto & Tech launches and various Business events at FICCI, CII, ASSOCHAM and Real Estate conferences in Delhi NCR.

• Did exclusive stories, news, and features on Real Estate Sector, for the magazine and website.• Took one-to-one interviews with top developers and consultants of the country.• Actively involved in the events and award show of the magazine.• Also edited articles and news stories.

• Performed comprehensive editing services on National, Foreign, Entertainment, Sports, Trends (Research based scientific stories) and Business desk.• Covered various agitations, protests and rallies across the National capital including Anna Hazare’s hunger strike, Baba Ramdev’s fast in Ramlila ground and Delhi’s brutal gang rape protest at India Gate. • Monitored major news channels to track the development on various news stories and updated editors and bureau with key information.• Worked as a shift incharge (Editor) during the night shifts and edited all the foreign and national stories, mainly coming from the United States and the United Kingdom sent by PTI correspondents. • Made IMPACT for consecutive one year - daily three-hour research exercise to track all the PTI stories. It helps the organization to improve on various sections of the papers including national, local and regional.• Worked on the EXTERNAL DESK, where edited the entire exclusive stories and sent them to our foreign subscribers, while maintaining their time zones and other important updates. • Compiled, edited and proof read articles, case studies and presentations.• Contributed to the editing, writing and designing of company’s internet websites.• Composed and edited various feature articles for the magazine section of the organization. • Consistently met and achieved company goals and objectives for article and story deadlines.• Worked with other departments to achieve project goals and enhance team building including photo and publishing departments.• Suggested various changes during the board and editorial meetings, to improve the production of the organization.• Assisted trainees and budding journalists on floor and guided with the style of news agency.