Richard Peel
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Richard Peel Email & Phone Number

Operations Director at Selo at Selo
Location: England, United Kingdom 8 work roles 2 schools
1 work email found @kmfurniture.com LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Work email r****@kmfurniture.com
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Current company
Role
Operations Director at Selo
Location
England, United Kingdom
Company size

Who is Richard Peel? Overview

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Quick answer

Richard Peel is listed as Operations Director at Selo at Selo, a with 29 employees, based in England, United Kingdom. AeroLeads shows a work email signal at kmfurniture.com and a matched LinkedIn profile for Richard Peel.

Richard Peel previously worked as Operations Director at Selo and Operations Director / Senior Sales Manager at Barratt Developments Plc. Richard Peel holds Post Graduate Diploma, Human Resources Management And Services, Post Grad from Sheffield Hallam University.

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Email format at Selo

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{first}.{last}@kmfurniture.com
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Profile bio

About Richard Peel

Experienced at Director Level with a demonstrated history of working in the construction and manufacturing industries. Transformational leader skilled in Negotiation, Sales, Management, Business Development, and Training. Strong sales and manufacturing professional with a Post Graduate Diploma focused in Human Resources Management and Services from Sheffield Hallam University.

Listed skills include Human Resources, Project Planning, Training, Management, and 10 others.

Current workplace

Richard Peel's current company

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Selo
Selo
Operations Director at Selo
buckinghamshire, buckinghamshire, united kingdom
Website
Employees
29
AeroLeads page
8 roles

Richard Peel work experience

A career timeline built from the work history available for this profile.

Operations Director

Current

Milton Keynes, United Kingdom

Nov 2019 - Present

Operations Director / Senior Sales Manager

Nottingham, United Kingdom

Role – Secondment to Senior Sales Manager to progress to Sales Director in circa 24 months.Having successfully transformed the BD Living business I wanted to progress within Barratts and took the opportunity of a secondment to the North Midlands division to act as deputy to the Sales Director and be next in the succession plan in a 24 month period.Became key leader in the sales team to drive sales on daily and weekly basis managing 5 sales managers with 19 active outlets to continue to exceed forecast. Drives sales through daily contact with managers and directly with outlets. Review product availability, competitors and current incentives versus target margins. Review teams performances with managers including mystery shopping, lead conversion and site presentation.Set my own learning plan to cover all the departments. Built relationships with the incumbent directors and learnt about their departments and key relations and interactions to sales. Gained understanding of land and planning and technical functions and build functions with finance and commercial overview.Supporting and managing a goal orientated contract chase team. Targeted with exchanging contracts and taking deposits on all sales within tight timescales to legally secure sales. Drive progression with contracts and support team to enforce deadlines and influence actions to achieve exchange. A very high pressure environment at period ends.

Jul 2018 - Nov 2019

Operations Director

Leicester, United Kingdom

BD Living is a Division of the Barratt and David Wilson house building group that provides fitted furniture and shopfitting services.I designed and led a change program for the business focusing on Customer Service, Right first time, direct labour structure, overheads and engagement and then introduced and implemented an ERP model and led GDPR adoption.GDPR: led the adoption of new standards to meet legislation and protect the business. Assessed all potential risks with a full review of usage and storage of data including identifying informal processes and closing potential short-cuts. Produced training and communication plans for managers to follow and feedback forums for staff.Right First Time: Set up a full process of measuring performance at all levels and making teams accountable. Engaged teams with structured meetings to target day to day and medium term performance with focus on customer service both internally and externally. Used Lean and other six sigma principles to reduce errors and wastage. Reduced WIP and improved on time delivery by changing production flow and bottle neck control. Non-productive costs were unsustainable and by organising the work flow and enforcing cut off times and accountability they were brought under control.Took the business from an engagement score of 45% with 35% participation to 68% with 88% participation. Much of this was achieved by a better run business but significant factors were introducing accountability, making time to listen to concerns with individuals and working groups and communicating how the business was improving.ERP: Led the introduction of Microsoft NAV as an ERP system to replace unstable and disjointed spreadsheets supported by offline and assumed working practices. It gave us visibility of inventory and predicted ordering patterns; the fitters and workshop moved from paper-based to electronic job cards. Customer satisfaction was improved through better visibility and simplification.

Jun 2014 - Jul 2018

Trustee

Nlt Training

Chesterfield

I volunteer as a Trustee (Vice-Chairman) on the Board of this local training based charity. The Charity is set up to provide training and education for predominatly engineering based occupations for young people and apprentices. They also provide comercial training for businesses in health and safety, FLT and other industrial areas.We set the targets and strategy of the business and ensure the performance of the management team. I have contributed to improving the operational function of the organisation.

Mar 2010 - Jan 2014

Technical Operations Manager

Km Furniture

Chesterfield

Launched savings through purchasing on all three key raw material streams. Moved steel to JIT purchasing and increased frequency of deliveries to reduce order lead-times. Moved Plastic purchasing to consignment stock ensuring better credit terms and 100% availability. Changed board types from single colours to double sided on key lines to reduce stock holding and cost.Have led and implemented cost saving solutions for manpower including negotiating wage reductions and implementing numbers reductions while protecting the business and maintaining compliance with legal requirements. In this time I have reduced spend on recruitment agencies from £100k to £10k, streamlined the workforce creating a flexible team able to manage a £9 million turnover with a wage bill reduced by 25% and a flatter structure.Regularly review working practices to ensure maximum efficiency through lean working practices and modern manufacturing theories. Introduced new machinery on cost/benefit structures to improve output or to ensure continued legislative compliance. Implemented winter stock building programs to focus on adding ‘manpower value’ as opposed to traditional ‘material value’ resulting in similar value of WIP but reduced raw material usage.I manage the company’s goods vehicle operator’s licence ensuring full legal compliance for a fleet of 12 goods vehicles through strict disciplines. I oversee the planning and routing of vehicles and external carriers with up to 500 deliveries per week to minimise driver’s hours, fuel consumption and other costs in this area. Last year I changed the fleet structure to incorporate new types of vehicles to enable faster loading and reduced fuel consumption and am planning further innovative changes this year as vehicle leases expire.

Jan 2009 - Oct 2013

National Account Manager

Uk Wide

I covered the South of England for this growing brand direct selling to independent and multiple stores including several national chains. I grew the business here by introducing new products to customers and broadening the ranges available in stores through marketing campaigns and in store promotion.

Jan 2008 - Jan 2009

Account Manager

Wynnster Outdoor Leisure

Uk Wide

I was recruited to Wynnster to sell their standard range to a portfolio of outdoor shops in the midlands. I consistently hit my sales targets circa £750,000 and opened new business in new streams. In late 2006 the company took on the distribution of several premium brands including Karrimor and Zamberlan, I took on this role covering the South of England and national key accounts. I increased sales from £500,000 to £1.5 million by a targeted sales approach and actively selling benefits and maximising profit per item.

Sep 2004 - Jan 2008

Store Manager

Yha Adventure Shops

Nottingham, United Kingdom

I started here on a fast track management training program and was running my own store in six months with a turnover of £500,000. I progressed through the business rapidly learning through frequent internal training courses to manage people, sell products and be responsible for all the P&L of the stores I managed. When I left in 2004 I was managing two of the company’s top ten stores in Birmingham and Nottingham with a combined turnover of £1.5 million. I achieved my bonus on bottom line profit every year.

Sep 1999 - Sep 2004
Team & coworkers

Colleagues at Selo

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2 education records

Richard Peel education

FAQ

Frequently asked questions about Richard Peel

Quick answers generated from the profile data available on this page.

What company does Richard Peel work for?

Richard Peel works for Selo.

What is Richard Peel's role at Selo?

Richard Peel is listed as Operations Director at Selo at Selo.

What is Richard Peel's email address?

AeroLeads has found 1 work email signal at @kmfurniture.com for Richard Peel at Selo.

Where is Richard Peel based?

Richard Peel is based in England, United Kingdom while working with Selo.

What companies has Richard Peel worked for?

Richard Peel has worked for Selo, Barratt Developments Plc, Nlt Training, Km Furniture, and Pearl Izumi.

Who are Richard Peel's colleagues at Selo?

Richard Peel's colleagues at Selo include Laura Cook, Chris Foley, Molly Chadd, Sara Lawouide, and Keelan Tunley.

How can I contact Richard Peel?

You can use AeroLeads to view verified contact signals for Richard Peel at Selo, including work email, phone, and LinkedIn data when available.

What schools did Richard Peel attend?

Richard Peel holds Post Graduate Diploma, Human Resources Management And Services, Post Grad from Sheffield Hallam University.

What skills is Richard Peel known for?

Richard Peel is listed with skills including Human Resources, Project Planning, Training, Management, Logistics, Leadership, Strategy, and Sales.

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