Director
CurrentCraft compelling narratives and messaging, and design strategic omnichannel go-to-market programs by collaborating with business, product, and sales teams to drive demand and build the sales pipeline. Develop full-funnel content strategy focused on innovation and customer impact. Optimize multi-channel campaign tactics, and measure performance using funnel metrics (TOFU, MOFU, BOFU) and report program/campaign performance and insights to executive leadership.Manage relationship with industry forums, research firms, and MarTech providers.