- Reduced RTO by ~2% by increasing the WhatsApp opt-in on Snapdeal by 3x. Currently, working on the remaining juice of WhatsApp opt-in to further reduce RTO- Increased CSAT (Customer Satisfaction) score by ~10% on WhatsApp chatbot of Snapdeal with plan in execution to increase it further by ~10% by the end of year. Currently, chatbot of Snapdeal is one of the highest rated chatbot in the India e-commerce industry.- Increased the collection of product photos on Snapdeal by 10x on daily basis using the WhatsApp as a medium of collection.- Increased the conversion on PDP by ~1% using the updated UI/UX taking cues from Social Media behaviour and adding an element of e-commerce to the same with plan to further increase it by ~2% using improved algorithm to rank the images

- Revamped the Cancellation flow of Snapdeal and reduced the cancellation by ~2% by introducing the concept of FOMO (Fear of Missing Out) nudges which pushes user to not cancel the order just before cancellation.- Started the in-app chatbot/live agent support on Snapdeal platform by integrating with Yellow Messenger. Currently, the load of in-app has been shifted to WhatsApp chatbot/live agent.- Reduced the call load on callback feature of Snapdeal by ~40% by introducing vernac powered FAQ section before redirecting the customer to the said feature.- Increased the read-rate of the Snadpeal emails by ~30% by transitioning the emails from desktop to mobile-first design, adding the of GIFs and growth feed. New emails designs are sent to over 18m customers (and read by 6m customers) on monthly basis.

- Handled the analytics, reporting, A/B experiment results, in-depth analytics of click data in SQL of 4 product managers in the CX (Customer Experience) & SCM (Supply-Chain Management) team single-handedly before moving into the role of Associate Product Manager in CX vertical