Started solo and grew the business on a 100% referral basis to now include clients nationwide and six subcontractors on my team to deliver top quality service to all stakeholders. We develop consumer, nonprofit, and B2B collateral and campaigns for agencies and clients in diverse industries, as well as collaborate with and advise C-suites, presidents, and executive directors on marketing and program enhancement.

Responsible for development and execution of marketing and communications strategies for the organization as well as a 4-year, $4 million cooperative agreement with the Centers for Disease Control and Prevention; budget and vendor management; content creation and creative development; media; internal and external communications

Provide state-wide strategic direction for member growth and retention along with web, copy, and graphic design support.

• Developed marketing strategies, events and collateral to promote referrals to hospital services and improve internal communications• Planned and executed internal and external events and fairs, including advertising, promotion, and the coordination of vendors and facilities• Managed ad agency campaigns including production of graphics, copy and overall advertising in print, web and television• Managed internal and external web sites as communications lead for hospital messaging• Coordinated employee participation in community-wide events though on-campus promotion and representation at each function in conjunction with a rebranding campaign focused on increasing hospital employee volunteerism• Partnered with marketing director and outside agencies in strategic development and planning including the utilization of focus groups, market research and more to better reach target markets and improve company image

Controlled all aspects of a $4M, 30,000SF store, increased sales 6% in first year and increased rewards card sign-up rates more than 100%

Increased sales 20% for 3 straight quarters through local marketing initiatives and advertising.

Increased client and agency ROI through effective conceptual work and copywriting with measurable results and award-winning work.

• Led the implementation and production of the monthly newsletter for the chapter’s seven counties• Developed ads and other campaign materials for local marketing and PR efforts• Interviewed, developed and compiled copy for chapter web site

Turned three failing stores into profitable businesses; ranked in top 10% of company