Seasoned executive with unique experience in scaling enterprise marketing performance programs. From SaaS to managed service, William has established programs for global brand leaders and transformed their business with data, strategy, and insights.With Leavened, brands gain insights into media mix without being burdened by cookies and first party data. Iterative Hypothesis Testing leverages brute force data mining to economy replace a once costly solution. Turn-key market mix modeling has democratized insights and eliminated the data burdens of walled gardens.