• Led the strategy and delivery plan creation for the Category, collaborating with cross business functions to ensure a cohesive plan delivering maximum impact and growth.• Set success criteria for product development projects and engaged with all business disciplines throughout development to ensure delivery was achieved on time, spec, cost and quality.• Daily interactions with Exec members and regular interactions with Chairman to review and optimise strategic direction and… Show more • Led the strategy and delivery plan creation for the Category, collaborating with cross business functions to ensure a cohesive plan delivering maximum impact and growth.• Set success criteria for product development projects and engaged with all business disciplines throughout development to ensure delivery was achieved on time, spec, cost and quality.• Daily interactions with Exec members and regular interactions with Chairman to review and optimise strategic direction and product development progress.• Built a high performing Category management team to identify opportunities, define products, set commercial direction, and ensure the visions were delivered.• Promoted an insights driven approach balanced with experience to ensure products and ranges were regionally relevant and globally successful whilst standing out from the competition.• Defined new ways of working including a process for assessing future regulatory changes that could threaten existing and future product ranges. Engaged relevant cross functional stakeholders to define and implement internal and external responses, influencing regulations and optimising the product portfolio. Show less

• Defined Category needs and influenced Research and Innovation teams to determine technology and product development solutions to meet long term Floorcare objectives, ensuring sufficient maturity was met at handover, and engineering delivery teams were set up for success.• Led the Design Management team and development of the Floorcare programme delivering the range plan from concept phase through to transfer for production.• Drove accountabilities at a senior leadership… Show more • Defined Category needs and influenced Research and Innovation teams to determine technology and product development solutions to meet long term Floorcare objectives, ensuring sufficient maturity was met at handover, and engineering delivery teams were set up for success.• Led the Design Management team and development of the Floorcare programme delivering the range plan from concept phase through to transfer for production.• Drove accountabilities at a senior leadership level across the business utilising the governance structure.• Accountable for financial health, and operational expenditure of new product development projects, driving efficiencies to reduce product cost and project expense to optimise value.• Instigated and led cross business investigation into proposed European regulation that could have been detrimental to the vacuum cleaner market and Dyson sales in Europe. Assessed technical and commercial implications to form a strategic proposal to the Chairman and business leaders and evidence a legal challenge to the EU Commission. Show less

Leadership of multiple floorcare development projects in parallel. Influencing the strategic direction of the category and portfolio to drive global success. Leading cross functional teams and implementing new ways of working to set robust and feasible visions that could be delivered on time, spec, cost, and quality.

Responsible for setting direction and execution of two innovative floorcare projects from concept to launch. Integrating novel technology to solve real user needs. Leading and influencing internal and external teams in Malaysia and Singapore to develop new production methods to ensure challenging performance requirements could be consistently met in production.

Led the development and delivery of a new Floorcare project from concept through to start of tooling. Leading a team of engineers through concept development, layout, and iterations of component design, validation, manufacturing process development and drawing generation to ensure that all aspects of the product were ready for manufacture in Malaysia.

Leading a team of cross functional engineers to develop key technologies and assemblies on new Floorcare projects and then spending extended time in Malaysia to transfer the design and knowledge to start the manufacturing phases

Research and design development of components, assesmblies and technologies to support the development of new and novel Floorcare projects. Secondments to Malaysia to transfer designs for manufacture.Identification and implementation of reliability improvements to existing product range through in market investigations