Lead RFP process, business case development, and C-level buy-in/funding to engage in deployment of a strategic cloud-based digital telco leveraging data-lakes, AI, NLP, micro services architecture, in a multi-year, +$80M dollar program. To stay competitive during the build, our team was tasked to also build business value in tandem to be competitive in the marketplace. Programs deployed included: 1) eSIM with Google, 2) Chatr 611 RCS to replace sunset USSD technology, 3) DAYPASS Program (Received Rogers Team Business Excellence Award) 4)iSMS Top-up program for self serve, and 5) Targeted Offers program (Received Team business Excellence Award)Rogers Bank Mastercard brain-storming session picked my proposal over those of other VPs and business units that participated. Many of the differentiated benefits included were from my submission. These include front-of-the-line access to device launches, automatic roaming, exclusive entertainment experiences.

Responsible for end-to-end conception, capitalization and commercialization of new consumer products & services for Chatr, Rogers, and Fido prepaid portfolio. Sell product vision and provide thought leadership to internal cross functional stakeholders, leading and collaborating with cross functional teams and leveraging competitive intelligence, research, global trends, best practices and customer feedback to bring best in class products to market. Deployed Mobile App from concept to market launch in 5 months time, and exceeded business case by over 3X. Was presented with Consumer Wireless Marketing Award as well as received the coveted CEO Award in recognition for business excellence. Deployed call-centre deflection program to deflect +100K calls away from care centre and reduce open by 30% in less than 3 months. Received nomination for Rogers business excellence award from collaborating department. Responsible for monthly revenue & cost forecasting, yearly budgeting, product roadmaps, and cost containment.

Delivering product innovation and market share for digital companies with "leapfrog" technologies in IoT, Renewable Energy, eHealth, Cloud Payments, and Telecom industries.• Currently engaged in early stage start-up developing NFC solution for Long Term Care & eHealth market. • Leverage performance insights and market trends to develop Go-To-Market strategies, partnerships development, and sales enablement assets.

Drove long-term growth engines that supported recurring business model across Telecom, Utilities, OTT and Digital markets. Responsible for complex B2B solution selling, lead generation, deal management, and long-term business development by positioning Wmode as a strategic component of the customer’s business strategy. • Top Sales Performer for 3 consecutive years, exceeding targets and generated over $10M in new revenue with 100% win-rate for solicited RFx's. • Owned and championed RFx processes, Go-To-Market strategies, Sales Enablement, and strategic alliances. • Contracts signed and won: WIND Mobile, TELUS, Mobilicity, Alltel Wireless, Cricket Wireless, Bruce Power, Motorola, Canadian Air Transport Security Agency (CATSA).

Championed the delivery of product vision, market insights, and business objectives into profitable growth engines. Managed strategy, capital, and tactical delivery of different types of digital projects and services. Change agent for organizational optimization, process definition, and introduction of development practices to deliver higher quality at increased efficiency. • Ideation to execution of Mobile Self-Care App achieving 20X ROI within 6 months. • MUVE MUSIC deployment with customers engaging the service over 40hrs/wk and downloading +400 songs /month. Hailed as industry’s best Carrier music service.• Translating market needs into business requirements and use cases.• Deployed industry-first Content Management System driven by business intelligence. • Road mapped of Billing, Loyalty, Campaign Management, Business Intelligence, CMS & Self Care products to support revenue growth and new opportunities.• Created and defended business cases for technology investments and overall responsibility for Return on Investment.• Designed sales & market execution plans, including but not limited to white papers, market research, positioning, B2B marketing programs, public speaking, and tradeshow engagements.

Chief Customer Satisfaction Officer responsible for discovery, retention and growth of key global accounts totaling over $90M in annual revenue. Fostered collaborative work culture and introduced new business processes resulting in higher QoS and efficiency.• Led quarterly business reviews, cross/up-selling of VAS services, and commercial and contract management. • Grew Account revenues by 16% through continuous campaign management, purchase & UX experience simplification, and expansion of mobile device & content support. • Managed mission critical billing and digital content delivery platforms serving over 35M • Reduced partner deployment timelines by 86% (from 6 weeks down to 4 days). • Managed P&L for Rogers, fido, DiGi, maxis, BASE, Orange (existing accounts)• Sales -engineered new opportunities including Videotron, Citifone, WIND Mobile, and Public Mobile. • Led an internal team of over 10 team members. Reporting lines include support, development, operations, content managers, and project management office.• Cross-sell/Up-sell services into existing accounts and uncovering new opportunities.

Innovations lead managing technical deployment of wireless data services, multimedia applications, portal, messaging, and content distribution services across Rogers and Fido brands. Led cross-functional teams, direct reports, and partners to deliver leading-edge products and services. • Drove 109.7% YoY growth of wireless data services in 2015 ($297M)• Mentored direct reports and influenced across matrixed teams. • Identified launch strategies and post-launch reporting and analytics with the customer experience.• Delivered technical requirements, vendor assessment & procurement, network integration, UAT, launch of the following: My5 Caller Circles; Ring Back Tones; Mobile Downloadables Portal; Chat Services; Shazam Music Recognition Service; #TAXI Service; Branded Device Launches; MMS picture messaging service; OTT prepaid subscription engine; Premium SMS router; Wholesale Data & MVNO program.

Wore multiple hats during early stage high-growth mobile tech start-up. Drove Consumer segment business strategy and marketing initiatives. • Business case & go-to-market strategy development for consumer mobile vertical. • Developed branding guidelines; designed corporate identity and digital assets. (collateral, press kits, intranet, templates and trade show booth design)• Built business partnerships with print shops, evaluating proposals, and proofing creative. Managed layout design, photography, web and flash development.