Digital Marketing Specialist
Current-Review campaign requirements, media plans, goals, and strategies to ensure alignment with objectives. Set up the campaign framework based on the Advertiser Overview.-Collaborate with the Marketing Lead to provide insights and recommendations for media planning and forecasting.-Build, implement, and optimize campaigns in accordance with approved media plan and overall strategy.-Partner with the Ad Ops/Analytics Manager to conduct quality assurance checks on campaign setups and pixel implementations.-Analyze campaign performance to identify necessary optimizations for improvement.-Optimize campaigns regularly, following a cadence established in collaboration with the Marketing Lead based on client expectations.-Deliver insightful campaign performance analyses across all channels to support strategic decision-making.-Communicate campaign performance effectively to Marketing Leads and clients, contributing to reports, and meetings.