Ian Mcdougall is a Leadership in Sales-Marketing-Business Development-Strategy at LIVD Consulting.
Livd Consulting
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Executive ConsultantLivd Consulting Jan 2016 - PresentToronto, Ontario, CanadaWith over 20 years leadership experience across multiple industries we work with both startup and established companies to take them to the next level.
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Svp, Sales And MarketingCirrus Consulting Group Jun 2023 - Jun 2024Toronto, Ontario, Canada -
Chief Commercial OfficerCannapiece Corp Oct 2020 - Jun 2023Pickering, Ontario, Canada -
Vice President Of Marketing And Business DevelopmentHydrx Farms Ltd. Nov 2016 - Sep 2020Pickering, Ontario, CanadaKey Achievements: -Strategically lead brand creation and launch of the medically focused cannabis brand Medisenol -Negotiated and completed agreements with multiple partners to medically prescribe cannabis -Successfully received A/RPIC (Assistant Responsible Person in Charge) designation from Health Canada -One of the first 50 companies to get licensed in a new industry -Assisted in the company financially raising ~$25,000,000 -One of the first companies to successfully manufacture and launch Softgels in the Canadian market -Completed buildout of a 45,000 sq. ft. grow and manufacturing facility Duties and Responsibilities: -Created Sales and Marketing plan including, social media campaigns, negotiating and executing clinic contracts and building strategic relationships throughout Canada to drive sales and awareness -Worked with Health Canada to ensure “Compliant” status -Recruit, hire, train and onboard staff and all HR functions while creating a positive, motivated culture and work environment -Forecast and budget plans for construction and cultivation in facility -Work with heads of departments and contractors/consultants to make sure all tasks and goals are being met -Sourcing equipment from seed to sale; Cultivation, processing, manufacturing, packaging -Work with QA and SPIC to ensure facility and processes meet and exceed requirements to gain and maintain Licensed Dealer and Licensed Producer status -Worked with group to create logo, labels and corporate websites -Manage all outward facing material- Brochures, Investor Decks, Whitepapers -Organized and managed all trade shows and participation and sponsorships at industry events -Meet and build relationships with potential local and international partnerships -Host potential partners and investors for site tours of facility -Meet with shareholders, and potential shareholders, to explain company vision and discuss current and future plans
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Senior Sales ManagerHighjump B2Bi Nov 2012 - Nov 2016Markham, Ontario, CanadaKey Achievements: -Managed and ran the SaaS division to grow from 90 customers to over 400 -Created and implemented a new sales process resulting in over 700% increase in revenue over that time Duties and Responsibilities: -Manage, trained and developed a SaaS Software division -Helped plan, build and launch a new cloud-based software product -Created forecasts and budgeting tables to plan for growth of the division -Make key decisions on pricing strategies -Assist with marketing decisions to help build customer base -Schedule and complete sales appointments with companies in the Transportation and Supply Chain Industry -Negotiate rates with key decision makers to close the sale -Help with key input in development and new features and add-ons to stay up to date with current technology -Research to understand the current trends in the Supply Chain industry -
Vice PresidentTruckstop Jan 2008 - Oct 2012Newmarket, Ontario, CanadaKey Achievements: -Directly helped grow the company from 3 staff to 17 staff -Built and managed team to grow customer base from 40 to 2000 customers -Grew SAAS revenue from $30,000 to $2,000,000 annually Duties and Responsibilities: -Worked with all departments to ensure goals and needs were being met -Created and implemented sales and customer support programs and processes -Worked with SEO contact to rank on Google and re-designed company website to achieve a top 10 ranking on Google -Responsible for designing and distributing all advertising and marketing materials -Wrote bi-monthly articles for sister companies’ magazine -Organized materials and attended trade shows in the transportation industry to gain new clientele and build awareness of our product -Planned new product and marketing programs with telemarketing, SEO and press releases -Managed decisions on development and new features to program -
District ManagerVector Marketing Apr 2001 - Jun 2008Toronto, Ontario, CanadaKey Achievements: -Managed a team of over 100 sales reps -Top office sales award 10+ times for quarterly campaigns -#2 Office in Canada in 2002 -#1 Office in Canada in 2003 -Top team builder of the year/Top recruiter of the year award Duties and Responsibilities: -Managed office for 5 years overseeing all aspects of business -Controlled and monitored all aspects of sales and marketing programs -Balanced profit/loss statements and pro forma statements for business -Responsible for budget management, recruiting, program marketing, business development and relationship management with colleges and universities -Successfully created business plans and sales forecasting for each year -Strong ability to train, motivate, and supervise staff and coworkers -Able to develop and sustain good relationships with representatives and managers on a daily basis -Development of policies and procedures -Created reports for president on monthly basis and tracked and monitored call statistics for business -Organized, planned and tracked all departmental functions including sales meetings and workshops on a weekly basis
Ian Mcdougall Education Details
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Marketing/Marketing Management, General -
Human Resources Management And Services -
Business, Management, Marketing, And Related Support Services
Frequently Asked Questions about Ian Mcdougall
What company does Ian Mcdougall work for?
Ian Mcdougall works for Livd Consulting
What is Ian Mcdougall's role at the current company?
Ian Mcdougall's current role is Leadership in Sales-Marketing-Business Development-Strategy.
What schools did Ian Mcdougall attend?
Ian Mcdougall attended Humber College, Humber College, Humber College.
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Ian McDougall
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