• Develop content based on issues affecting local citizens, civic matters, businesses, arts/life, sports• Collaborate with an editorial team to establish best plans for daily content coverage, story placement and editing• Help drive online brand awareness and reader engagement through analytics tools, tracking effectiveness of content and subscriber interactions, adjusting elements within content for greater impact • Established a strong network of local contacts to research and write stories or features, both assigned and pitched• Delegate content ideas in need of coverage to team members

• Managed a group of reporters for spot news and enterprise reporting, directing story angles and necessary sources • Worked closely with an editorial management team to set daily priorities for print and online content• Tracked online content, reader engagement and subscriber interactions, adapting quickly to shifting trends when required

• Assigned content ideas to senior and junior production staff, and off-site editors, for placement priorties and final edits• First-line print and online editor and backup designer for daily news, sports, arts/life and business sections• Generated occasional content for arts/life sections• Formulated twice-daily synopses of media stories for editors and managers; regularly updating website posts

• Contributed design input and strategy to an editorial team for in-depth features and genre-specific sections• Brainstormed and prepared daily pages covering lifestyles, arts, business, news and sports • Delivered fast-paced edits of display copy, including fact-checking, up against strictly enforced deadlines

• Oversaw a team of editors to handle life, entertainment business, news and sports stories and pages• Collaborated with senior management to Implement cost-effective budget proposals and operational analyses• Liaised with clients, internal senior managers and information technology staff for efficient means to generate products• Designed customized, cost-saving template solutions for various media clients including The Globe and Mail and Toronto Star

• Constructed features, interviewing established and rising members within the arts field• Represented and promoted media outlet during live broadcast interviews and special events• Dynamic edits and page layouts for several city newspapers• Covered assistant managing editor duties when required