Ian Poole Email and Phone Number

Responsible for growing Gross Profit with my accounts by 75% by increasing product mix and starting a forecast system to increase ease of use for all parties. Awarded Triple Platinum sales achievement honor for tripling my territories’ gross profit in one year Appointed to the E.T. HORN “Council of Champions” as the leading salesperson for the food divisiono COC is designed to help leading sales people pass on their knowledge and skillset to the other sales people Responsible for key accounts based on my previous relationships with certain brands

One of the initial employees (#3) at new start up dog treat company. • Manage and crafted new dog treat brand for the independent pet market.• Helped organize and implement private label strategy to build cash flow during startup phase.• Oversee marketing efforts by hiring top line marketing agencies and working to develop the appropriate message in every pet channel.• Built a highly effective broker network covering all of North America.• Analyze sales by each account, looking for opportunities to boost sales and market share.• Work with a great R&D team to plan new line extensions and new brands to keep company on the cutting edge.• Organize tradeshows and open houses nationwide to keep brand awareness growing year after year.• Work with production team to better understand methods and efficiencies to increase margins for company. • Took part in hiring most employees to ensure a good fit for team and company attitude

Sells products by implementing sales plans designed to build long-term brand position; supervising sales staff. Duties:• Contribute insights and evidence that leads management to determine annual vendor sales penetration and growth plans by implementing marketing strategies; analyzing trends and results.• Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products/manufacturers.

Magnet & Steel is fast growing publisher of pet oriented calendars and books with annual sales of $10 million.Oversee US sales and US warehouse operations focusing on national accounts (including Petco, Pet Food Express, and PetSense) and online retailers.Achievements:• Maintained and grew sales at national accounts through relationship building and outstanding service at all facets.• Setup and oversee operations at the new US warehouse facility.• Opened new revenue stream for the company by targeting new sales with large and small online retailers.

Managed the marketing for several brands related to the pet category.

Oversaw all facets of sales and marketing for an aquatic brand, Kent Marine.