Ian Rawson Email & Phone Number

Results driven and evidence based marketing professional with almost 20 years success in the financial services industry. Proven track record of achieving growth through strengths in strategic planning, technology, product ideation and development, and leading strategy development and execution in both structured and unstructured environments.Passionate about genuinely contributing and making a difference, leading and working with high performing teams and keeping up with the fast-evolving media landscape.KEY CAPABILITIES • Advanced stakeholder engagement and management skills • Strong communication skills• Highly developed people leadership skills and experience• Adept at using data to deliver evidence-based customer engagement programs• Strong project management skills, including working in an Agile operating environment• Strategic and ‘hands-on’ knowledge of digital marketing strategies and tactics• Vast experience in developing and executing of B2C, B2B and B2B2C marketing strategies• Extensive experience in financial services, particularly superannuation and wealth management• Considerable experience in dealing with agencies and service providers • Service design and business process improvement experience•

Listed skills include Segmentation, Direct Marketing, Marketing Strategy, Strategy, and 16 others.