Ian Rowlands is a Founder and Managing Director at Gusto Research. He possess expertise in market research, qualitative research, customer insight, marketing research, quantitative research and 25 more skills. Colleagues describe him as "I first came across Ian and Gusto Research when I was leading some proposition development work for Legal & General as part of a project supported by Ernst & Young. Despite some incredibly tight deadlines Ian provided the qualitative research framework to test and evolve the proposition. The end result bowled over consumers and to date I still think this was some of the best proposition development work I've ever worked on. Since then, Gusto became the lead market research… Show more" and "Ian is definitely a client orientated person. His demand for high service levels was a clear sign of his aim to meet his client's highest expectations. Ian strives to innovate and move ahead in order to provide a fully considered solution to his clients."