Ian Powers Email & Phone Number

Fort Collins, Co, Us

Fort Collins, Colorado, United States

Fort Collins, Colorado, United States

-Key member of digital account team working with Fortune 500 B2B Tech & IT Solutions companies.-Develop, present, and execute on campaign strategies across digital channels for clients.-Analyze data of digital tactics (email, paid media, social, websites) to optimize performance to ensure client success and ROI.-Coordinate with and guide internal client teams to develop better marketing operations processes within their internal systems.-Collaborate with copy and design teams to help guide creative strategy and manage project deliverables for clients and campaigns.

Loveland, Colorado, United States

Loveland, Colorado, United States

-Key member of department leadership team that implemented more efficient project management methods, improved client onboarding process, and designed paid advertising training for a 40+ member team that led to a 60% increase in client retention. -Develop, execute, and optimize paid social & search advertising campaigns on FB, IG, and Google for B2C & B2B clients with a combined average ROAS of 310%.-Drive the creation and execution of creative content marketing acquisition funnels utilizing blogs, video, organic social, and paid social marketing initiatives.-Manage social media business profiles for brands across Facebook, Instagram, LinkedIn, and Google My Business leading to an aggregate follower increase of 18% & engagement increase of 28%.-Design & modify client websites using Wix and Squarespace employing action-oriented layouts/messaging that assisted in a 31% aggregate avg. increase in site conversions across B2B & B2C verticals. -Orchestrate and develop email marketing campaigns & advanced nurture series that exceed "above industry average" open rates and CTRs more than 80% of the time while employing nuanced list management & segmentation practices.-Storyboard, edit, and promote video content for paid social advertising campaigns with an avg. video retention rate of 75% for a variety of brands on Facebook and Instagram.- Create graphic design content for email, social, and website placements.- Maintain strong client relationships through competent communication and expectation management on a daily basis.- Support 18 other marketing managers with strategy development, troubleshooting, and continued training in the digital marketing space.-Identify and relay new paid ad trends & strategies to the team at large on a recurring weekly or monthly basis to maximize our team's shared knowledge.

Fort Collins, Colorado, United States

-Created, developed and executed strategic email and social media campaigns that directly fed into established sales funnels. -Developed creative content (photography, video and graphics) to drive customer engagement. --Managed and developed a positive online reputation to leverage the business's online presence amongst competitors while increasing our online positive sentiment aggregate scores. -Fostered strong relationships with local businesses to create co-vending opportunities via social media and traditional event marketing. -Planned and orchestrated all on-site and off-site events. -Managed monthly marketing budgets.-Communicated with customers in both English and French.

Farmington, Missouri, United States

-Developed promotional and marketing materials alongside the business development department. -Assisted in event coordination, new member onboarding presentations and performed business incubator research. -Oversaw social media channels such as Facebook, Instagram and Twitter.

St Louis, Missouri, United States

Responsible for post-production editing and distribution of online promotional content. Served as Director of Cinematography for mini-documentary distributed to museums around the U.S. Produced content for documentary series "Dev Diary" which is now available on Amazon Prime and Steam streaming services. Managed social media content.