Responsible for developing value-added ingredient sales activities to savoury food industry accounts (savoury snacks, ready meals, sauces, soup, processed meat) in the UK and Ireland. A major focus in this role iscollaborating with key decision makers within and without the business to develop strategies to create demand and obtain new sales by implementing and managing account-specific action plans, co-ordinating creative projects with customers to add value to the mutual business and relationship.

I was appointed to lead all sales activities whilst acting as Managing Director with full p&l responsibility for the region. I was enabled to prepare reports for the VP Europe, where I developed the regional sales strategy, compiled the budget/volume/value, and amended contracts. In addition to these duties, I assured service excellence, aid in supply chain planning, control stocks, liaise with logistics organisations, and appraised staff performance, as well as overs saw category management with market research and collaborated with Senior Management in assuring quality service and production at three European factories.Key Accomplishments: • Accomplished all targets set despite COVID-19 and Brexit.• Developed the largest UK player within shell egg market with the result that they became the groups largest customer• Streamlined forecasting measures to reduce delivery times.• Transferred two client services teams from UK to Germany to Denmark.• Provided advice to customers on customization of label formatting for packaging and how to reduce packaging waste• Expanded customer base whilst maintaining existing base by optimizing services provided.

D'aucy UK Ltd is the UK subsidiary of CGC France which is a business unit of Cecab Group. The group markets canned vegetables, canned ready meals and egg products from its factories in France, Hungary and Spain to most of the large European supermarkets, discounters and foodservice operations throughout the EU, Central Europe and Scandinavia. During this tenure I was enabled to reported to the Sales Director for North and Central Europe. I led all P&L activities, monitored budget, outlined sales and marketing initiatives, controlled stock, and negotiated for new contracts with suppliers/vendors. As well as partnered with distributors. I regularly coordinated storage and distribution chains, supervised factories, forecasted volumes/value, and developed promotional activities. I designed labels, conducted factory audits, and exceeded customer expectations. Aligned business needs with UK laws and regulations.Key Accomplishments: • Launched low fat/high protein range of extended shelf-life ready to eat meals with renowned UK diet Company.• Improved Consumer Engagement by redesigning brand image within market.• Increased volume in mature low growth market with boost in turnover with product and customer mix.• Cultivated and sustained strategic partnerships with suppliers and clients.

Within this tenure I was appointed to direct all daily operations of of a fresh potato packing centre (30k tonnes per annum). Where I regularly ensured the adherence of all health and safety regulations. Whilst leading the Senior Management team in volume and profitability figures, budget, and sales. I consistently fostered strong relations with all staff, and outlined raw materials and price lists for all supplies as required.Key Accomplishments: • Entrusted as sole supply site to Tesco.• Introduced new streamlined process for all employees to reduce work time to turnaround business into profitable organisation.

Working alongside the Commercial Director, delivering on key initiatives and customer retention. In particular developing a range of canned ready meals to accompany the range of canned vegetables sold into Tesco, Safeway, and Morrison with a view to further extending the portfolio of customers by gaining private label contracts with the likes of Booker, Iceland, Costco and Asda. The work necessitated close co-operation with the R&D team in France and customer R&D teams. I accompanied all BRC factory audits in France.

Initially employed in 1996 as National Account Manager for Tesco and Safeway, I was then internally promoted to National Account Controller. With this new role I was also to sit on our Executive Board and Line Managed 2 Key Account Managers. The Tesco account grew from £15 million per annum turnover account to a £35 million turnover account over the period.• Managed the volume and profitability of both Tesco and Safeway accounts in the shell egg business. • Forecasted budgets and volumes - 18 month forward projections• Organized and advised on packaging design, on-pack promotional activity and price promotions • Reported, set objectives and strategies with the team and on behalf of Sales Director and the Exec board• Delivered results of strategic plans to the Board• Line-managed and set KPI’s for two key account managers. • Co-ordinated marketing and customer strategies with packing centre and farm managers • Sourced and set up a supply chain to buy and sell organic eggs from France and Holland into Tesco. • Sourced and set up a supply chain for sales of caged egg from Europe into Lidl. • Represented the company at national industry body meetings. • Managed the volume, value and promotional activity of the company brand “Four Grain Egg” across my customer portfolio. • Accompanied all customer commercial and technical visits to packing centres and farms.• Travelled extensively in Europes to visit egg processors in Finland, Denmark, Germany, Holland and France, visiting egg packaging companies across Europe.

My role at Dalgety/GreenvaleAP was hugely varied and required me use a host of my skills to negotiate contracts, programme, manage operations, and coordinate logistics including transport costs for collections overseas. An example of my work at Dalgety Group was the coordination and purchase speciality potatoes from France to the St Leonards packing station, other packing stations within the group or into cold storage. In order for this to be achieved I produced a programme of volume, purchased directly from French growers, and worked out the most cost effective way to import into the UK.I managed the Safeway account. Under my supervision the the volume value and profitability saw double digit growth. I coordinated sales to the Safeway depots across 3 packing stations, negotiated prices, weekly against volumes received. I implemented weekly forecasting for each packing site and also produced annual reports against volume budget. Another key achievement was in aiding the site Agronomist to discuss how to grow, grade and store baby salad potatoes for UK packing. As I am fluent in the French language, and had built key relationships with French growers, I was able to interpret for them and achieve a successful outcome for both parties.