Eucalyptus is a multi-faceted boutique agency specializing in brand creative and messaging. Offering creative and art direction for websites, logos, branding, photo shoots, campaigns, environments and catalogs. Constantly pursuing new ideas and inspirations to visually elevate our clients’ brands, while also relying on years of knowledge, developing brand messaging to create a seamless transition from concept to final deliverables.

Instructor of Action Sports Business, Brand+Design and Graphic Design 2. Action Sports Business Brand+Design is a class developed to give students real world working design experience in the industry as well as expose them to the culture through lectures and guests. Emphasis on Brand building and understanding the importance of concept and a defined identity. An accredited course in pursuit of a Design Degree - Action Sports, exclusive only at LCAD.

Creative Direction and execution of overall Global Marketing Campaigns. I develop and manage the Global Brand Identity guidelines from concept through launch, ensuring it is implemented in all brand platforms. Act as a conduit between product, sales and marketing to produce a cohesive brand language across the board.

Develop design and implement Brand Marketing campaigns. Provide Creative Direction from concept through launch. Specialize in Creative Direction, Catalog Development, Experiential Marketing, Photo Shoot Direction, Social Media, POP, Retail Marketing, and Packaging.

MARKETINGCreation and execution of Global overall branding for Billabong. Manage each campaign from conception through launch including creating and directing on all visuals and marketing collateral, strategic partnering with print and online media, set goals and calendar with sales, and provide reps with detailed activation calendar with visuals of all related collateral so they have the tools to generate sales.MANAGEMENTManage 6 designers in the creative department as well as retail installers, outside resources, and contractors while adhering to a strict budget. Inspire employees to develop designs they take pride in and keep them involved through the end of every project to create a sense of teamwork and contribution.ADVERTISINGGlobal concept and creation of seasonal ad campaigns for surf, skate, snow and wake. Monthly scheduling and delivery for print and online media.PHOTO SHOOTSDirect 5-7 shoots a year. Responsible for concept, location logistics, scouting, retaining photographers, managing athletes, shooting, and organizing any props.SOCIAL MEDIA/WEBLead the direction and design of all graphics and UX. Coordinate with M&D on social media releases and design for specialized collections. Complete knowledge of all front end web design.CATALOGSLayout and design of all Sportswear and Outerwear catalogs from concept to delivery. This includes direction on photo shoots, image selection, design and layout.IN STOREDevelop, design, and source a concise in store package including windows, in store fixture program, banners, toppers, and specialty items. Also work closely with the M&D team on specialty product releases to ensure any visuals that coincide with them, hit the market cohesively.TRADE SHOWResponsible for concept, design, and installation of graphics for all tradeshow booths and sales meeting presentations.

Freelance for various surf companies including Quiksilver, O'neill. LS&S, Gotcha and Realm