Ian Baxter

Ian Baxter Email and Phone Number

Sales Operations Director - MVS Audio Visual @ MVS Audio-Visual
wimborne minster, dorset, united kingdom
Ian Baxter's Location
Wimborne Minster, England, United Kingdom, United Kingdom
Ian Baxter's Contact Details

Ian Baxter personal email

n/a
About Ian Baxter

In my career, I have held senior Marketing, Sales and Alliances leadership roles, working in direct and indirect sales models with a global remit. This experience has enabled me to understand and make a considerable contribution to a company's growth and success. Specifically, I have driven Corporate, Strategic and Field Marketing Plan development and operational execution to deliver measurable improvements in brand awareness and sales pipeline using the latest digital marketing methods. I combine a creative ‘can do’ team management approach with hands-on operational rigour and analysis and have managed teams of up to 35 people in both Sales and Marketing functions. Holding Board and Senior Management Team positions, I look to inculcate a ‘sales and marketing' culture into organisations to acquire, retain and grow customers.

Ian Baxter's Current Company Details
MVS Audio-Visual

Mvs Audio-Visual

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Sales Operations Director - MVS Audio Visual
wimborne minster, dorset, united kingdom
Website:
mvs.co.uk
Employees:
32
Ian Baxter Work Experience Details
  • Mvs Audio-Visual
    Sales And Marketing Consultant
    Mvs Audio-Visual Nov 2023 - Present
    Ferndown Industrial Estate, England, United Kingdom
    Responsible for the strategic direction and the day to day operation of the MVS Sales and Marketing team in the achievement of their annual targets and the growth of the company
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  • Dormen (Dorset Business Mentors)
    Mentor
    Dormen (Dorset Business Mentors) Aug 2019 - Present
    Wimborne, Dorset
    The Dorset Business Mentoring Programme (DORMEN) provides accessible and transformative 1:1 senior management mentoring and skills development workshops for owners of small and medium size (SME) businesses across the county.
  • Mdlman
    Non Executive Director
    Mdlman Oct 2017 - Dec 2022
    Wimborne, Dorset, Uk
    At MDLman, we help companies and implementation partners prepare, cleanse and reformat ITM/LMS data for a smooth migration process. Once complete, we can help maintain the quality of the data to ensure the system performs to the expected level.
  • Netdimensions
    Vice President Alliances
    Netdimensions May 2017 - Oct 2018
    Wimborne, Uk
    In this role I managed NetDimensions' global Alliances, as well as their Reseller and Content Partners with full accountability for all indirect revenue. Specific responsibilities included new partner recruitment and on-boarding, business plan development, pricing and product strategy, communication and marketing support, pipeline management and sales opportunity support. In October 2018 I chose to leave the organisation for personal reasons. I am now semi-retired and involved in consulting and advisory work to help companies improve their business performance.
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  • Saba Software Inc.
    Vice President Marketing, Emea/Apac
    Saba Software Inc. Feb 2010 - Nov 2016
    Bracknell
    Responsible for Saba's Marketing in EMEA and APAC and a member of the Regional Management Team. I have both Regional Marketing Managers and Corporate Sales Development teams reporting to me with the objective of establishing brand awareness, building customer relationships and generating a sales accepted pipeline. Key achievements include: - development of rolling $30m sales pipeline opportunities through implementing various targeted campaigns and initiatives- established relationships with regional analysts community to earn Saba a 'leadership' position in both Learning and Talent Management market assessments- Implemented Corporate Sales Development function to increase lead conversion and opportunity nurture- Awarded Marketing Leader of the Year Award for contribution to Saba’s business
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  • Workplace Systems
    Director Of Marketing
    Workplace Systems Nov 2005 - May 2009
    Milto
    Responsible for all Marketing and Business Development for both WorkPlace Systems workforce management software solutions and LSI Consulting services for the UK, EMEA and US. My position was made redundant when the company went from being publicly listed on AIM to privately owned with the associated reduction in costs.Achievements - Rebranded company in WFM marketplace to clarify and substantiate position- Introduction of CRM and effective pipeline and forecast management- Increased pipeline by 3 fold through investment of lead generation and follow up activities- Assessed Workbuddy Pty for acquisition which proceeded to expand product portfolio.
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  • Information Builders Inc
    International Marketing Director
    Information Builders Inc May 2003 - Mar 2005
    London, United Kingdom
    Responsible for all marketing in EMEA including lead and pipeline generation, product management and all marketing communication and events. Managing a team of 12 marketing professionals across EMEA. As part of a strategy to re-centralise business operations back to corporate head quarters in the US, my position was made redundant.
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  • Aprisma Management Technology
    Emea Marketing Director
    Aprisma Management Technology Feb 2001 - Mar 2003
    Newbury, Berkshire
    Aprisma is a subsidiary of Cabletron that developed and sold Network and System Management solutions As Marketing Director was responsible for all aspects of EMEA Marketing operations with 6 staff in offices in UK, Germany and France. Aprisma was purchased by Gores Technology in 2002 and was slimmed down to sell on to an industry buyer which resulted in my role being made redundant.
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  • Printmountain.Com
    Sales And Marketing Director
    Printmountain.Com Feb 2000 - Oct 2000
    London, United Kingdom
    Internet based start up aimed at creating a market place for the print industry. In this Board level role I was responsible for all Sales and Marketing, managing a team of 35 people. Unfortunately funding dried up due to the crisis facing the dotcom boom which forced the company to dramatically downsize; and as a result I chose to resign my position.
  • Autodesk
    Emea Marketing
    Autodesk 1994 - 1999
    San Francisco Bay Area
    Initially started as Marketing Director with Autodesk UK, was then promoted to EMEA West Region Marketing Director with Autodesk EMEA and finally moved to San Rafael Corporate Head office to represent Autodesk EMEA in the development of Sales and Marketing strategy and operational implementation.
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  • Papergraphics Ltd
    Sales And Marketing Director
    Papergraphics Ltd Apr 1990 - Jun 1992
    East Grinstead, Uk
    Board level position achieving the following: - Increased revenues from £3m to £5.5m in 2 year period- Managed and developed a team of 13 sales and marketing personnel- Diversified portfolio by developing and launching ‘business graphics’ range into £50m market- Major contracts won: Seismograph, Ove Arup, HMSO, Ford- Sale of Papergraphics Ltd to Kolon Industries (Korea)
  • Xerox
    Sales
    Xerox Dec 1983 - Apr 1990
    Uxbridge, Middlesex
    Various Sales and Sales Management positions in the Xerox Engineering Systems division, achieving: - total of 9 trimester awards- managed team of 8 sales people - won major sales at MOD, Ideal Homes, AWRE, THI, Esso, John Brown Engineering
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Ian Baxter Skills

Product Management Digital Marketing Business Development Sales Management Marketing Management Marketing Strategy Marketing Communications Channel Market Planning Product Marketing Saas Enterprise Software Solution Selling Go To Market Strategy Demand Generation Account Management New Business Development B2b Salesforce.com Team Management Management Marketing Strategy Cloud Computing Lead Generation Start Ups Strategic Partnerships Business Alliances Customer Relationship Management Software As A Service

Ian Baxter Education Details

Frequently Asked Questions about Ian Baxter

What company does Ian Baxter work for?

Ian Baxter works for Mvs Audio-Visual

What is Ian Baxter's role at the current company?

Ian Baxter's current role is Sales Operations Director - MVS Audio Visual.

What is Ian Baxter's email address?

Ian Baxter's email address is ib****@****aba.com

What is Ian Baxter's direct phone number?

Ian Baxter's direct phone number is +141684*****

What schools did Ian Baxter attend?

Ian Baxter attended In Professional Development (Inpd), Cranfield School Of Management, Cranfield School Of Management, University Of Leeds.

What skills is Ian Baxter known for?

Ian Baxter has skills like Product Management, Digital Marketing, Business Development, Sales Management, Marketing Management, Marketing Strategy, Marketing Communications, Channel, Market Planning, Product Marketing, Saas, Enterprise Software.

Who are Ian Baxter's colleagues?

Ian Baxter's colleagues are Kacie R., Simon Hall Cts, Paula Brooks, Andrew Beale, Suzanne Millar, Jon Bateson, Paul Rosten-White.

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