Ian Birnbaum Email & Phone Number

Dallas/Fort Worth Area

Write marketing copywriting and strategy for all areas of a global financial services company, including white papers, case studies, sales decks, blogs, ebooks, video scripts, infographics, and webinars; content marketing efforts generated $120m+ in new sales in 2022.Lead the research and wrote the entirety of the company's ESG (Environment, Social, Governance) reports covering operations in 28 countries.Interview subject-matter experts to ensure accuracy about 30+ complex financial products.Remind my team daily that B2B marketing still involves communicating ideas to real human people.Manage and enforce company-wide editorial guidelines and style standards.Conceived, led, and launched a marketing factsheet to compile accurate, updated company-wide statistics, making sure marketing and sales team presentations are always based on facts.Editing and proofreading.

Dallas, Tx

Write 800-1,200 word articles and features for PCGamer.com, Motherboard.Vice.com, TheOutline.com, MacWorld, PCWorld, and others. More than 300 byline articles published.Write advertising copy, content marketing, and concept creative ad campaigns for advertising agencies.

Plano, Texas

Led content marketing for Capital One Home Loans, establishing an online library of more than 150 mortgage explainer articles, resulting in a 200% increase in YoY web traffic.Wrote and edited 3 articles per week, resulting in a 31% increase YoY in new mortgages and more than $250m in new loans.Wrote our content calendar, coordinating 3 freelance writers and planning our content cadence over my 18-month plan.Managed a team of 3 freelancers to edit or write all copy published to the Capital One Home Loans website.

Seattle, Washington, United States

Lead writer and managing editor for the Amazon GameDev blog, including GameLift and Lumberyard, writing and editing 3 new community blog posts per week.Interviewed experts to produce blogs for our community audience of 100k+ game developers.Ghost wrote and edited blogs for senior leadership, making revisions and approvals from a committee of 12 stakeholders.

Dallas, Texas, United States

Concepted and wrote copy for ad campaigns across web, print, and television.

Plano, Texas, United States

Planned, scripted, and wrote copy for direct mail lead-generation campaigns (B2B) across more than 60 clients.Wrote lead-gen campaigns distributed to lists of 20,000+ leads.

Plano, Texas, United States

Successfully rewrote copy, focusing on improving SEO performance, for the entire online catalog across 100,000+ items.Updated and audited online web copy with a cadence of more than 1,000 new items per week.

Dallas, Texas, United States

Editing and proofreading novels and non-fiction books.

Denton, Texas, United States

Covered local high school and college sports events for the sports section of the local city newspaper.