Strategy Intern
• Strategy Lead for FedEx Office intern project. The project consisted of developing an advertising campaign for FXO during the holiday season that increased brand awareness and consideration. After extensive research, the go-to-market strategy positioned FXO as the one-stop shop for all small and medium business needs. I presented my strategy twice to the FXO team. • Assisted in creating a presentation for PepsiCo’s Mt. Dew Baja Blast and its relation to Taco Bell. Scanned different social media platforms to see Baja Blast’s brand presence and whether it was directly tied to Taco Bell. From my findings, I formed my conclusions and added them to the PowerPoint that was presented to PepsiCo. • Performed a social audit for an upcoming football tailgating campaign with Tito’s. The audit consisted of analyzing the in-store and online brand presence of Michelob Ultra, Bud Light, Coors Light, and Modelo. • Shadowed strategy development for Starbucks at-home products and JBL. • Worked on two collaboration campaigns with Mikes Hard and 7/11, and Miller Light and Pringles.
