- Develop consistent and compelling messaging and positioning to effectively promote the Institute’s Strategic Initiatives, ensuring alignment with the overarching goals and principles of Georgia Tech’s strategic plan.- Implement communication strategies that enhance the reach and impact of Georgia Tech’s strategic plan, fostering awareness and a sense of belonging among the Institute’s faculty, staff, student population, prospective students, and adjacent community members.- Provide strategic advice to the Vice President of Institute Communications and other Institute leaders, ensuring alignment with the strategic objectives outlined in the strategic plan and other initiatives.- Design and execute communication plans aimed at heightening awareness and fostering a sense of belonging on campus and throughout the Institute’s diverse stakeholder groups.- Collaborate closely with student and community organizations focused on underrepresented populations, integrating their perspectives and needs into the overall communication strategy.- Analyze cross-Institute communications and initiatives that support comprehensive diversity and culture efforts and identify new opportunities for growth and content possibilities

- Lead the Public Relations and Marketing Communications management at the University Library, and serve as primary campus/system liaison- Spearhead the implementation of the University Library’s strategic plan, specifically in regards to communications objectives, focusing resources and activities on highest priority initiatives and monitoring progress in achieving the plan’s objectives- Oversee budget and planning for external marketing and manages vendor relations - Manage the library’s brand and visual identity across all six Georgia State University campuses, and to the general public, media, and campus stakeholders- Work with GSU’s colleges and divisions to develop strategic communication and marketing plans to cross-promote the library’s resources

- Day-to-day executive of membership & marketing operations of both the 501(c)6 trade association and the corresponding 501(c)3 PIAG Educational Foundation- Managing Editor of the PrintQueue magazine, the premier trade magazine for the Southeastern United States graphic communications industry- Managed the annual PIAG Excellence Competitions from campaign theme ideation through entry processes, judging, and awarding- Planned & executed all aspects of PIAG signature events (and in 2020, a pivot to virtual event platforms & sponsor/member recognition)- Spearheaded design efforts for a minor 2019 brand refresh, a major 2020 brand positioning, and oversee launch of new website & corresponding management software

- Champion all things social media for the University of Georgia Office of Online Learning - Spearhead introduction of the new University of Georgia brand to the OOL by redesigning collateral, reports, and reskinning social media/online content- Work closely with the Marketing Manager and Digital Marketing Professional to curate relevant content for our audience and our advertising targets- Manage and monitor all phases of digital communication efforts from concept through delivery for over 4,000 daily viewers- Curate and build two monthly e-newsletters in MailChimp to current & prospective students with a mailing list of over 6,000 people

- Responsible for courteous, efficient, and knowledgeable sales of events for The Classic Center Theatre, Akins Arena, and 440 Foundry Pavilion- Maintain expert level knowledge of all events with the ability to quickly troubleshoot guest concerns while managing client relations- Led 2017 collateral redesign, while consulting upper management about brand strategy and corporate communication positioning

- Oversaw & completed all design presence for the event, organization, and all subevents- Facilitated registration & ticket sales for over 2,200 annual attendees- Managed all aspects of the brand from promotional event logistics to annual marketing material creation and post-event wrap up

- Coordinated registration for over 1,000 conference attendees and provide painless check in and check out processes- Planned and executed social media campaigns in promotion of the annual meetings for Athens 2016 and Macon 2017- Organized effort to raise over $5,000 for annual philanthropic effort “Pay the Pig”

Leasing/Marketing Consultant: - Coordinate the leasing process from first contact to scheduling tours, and then qualifying the resident for leasing, and preparation of leasing documents for future resident- Promote partnerships with local businesses to advertise their businesses and promote 909 Broad- Assist the property, leasing, and operations managers in day to day functions, such as collecting deposits, rent payments, assisting our retail spaces and working with our leasing software.- Problem solve on the spot for both current residents and future residents alike to make their living situation as comfortable as possible.Social Media Coordinator:- Contribute to the growth in 909 Broad’s social media presence (ex., Facebook, Instagram, Twitter) - Responsible for daily posts and pictures to help promote continued interest in the property- Engage with current and prospective residents looking through a fast answer through these social channels

- Founded the digital technology news source in 2011 with a team of 2- Attended the International CES in Las Vegas, Nevada in 2012 and 2013- Key point of reference for public relations for the organization - Secured corporate sponsorships from major companies such as Southwest Airlines