Spearheading Catalog strategy + optimization across the DSPs for all of ADA's global distribution partners including WaterTower Music, Sub Pop, 10K Projects, Mute, Rostrum Records, Nervous Records, RT Industries, London Records/Because Music, and VP Records.Notable roster artists include: Mac Miller, Macklemore, Hans Zimmer, Bonnie Raitt, Ciara, Phish, Inner Circle, Sean Paul, Paris Hilton, Bronski Beat, Joey Valence & Brae, slenderbodies, Aaliyah, Wiz Khalifa & many more.

• Leading digital strategy for U.S. catalog repertoire (Mötley Crüe, Iron Maiden, Nina Simone, Jim Croce, E-40 & more) by working directly with distribution (ADA, Virgin Music) and internal teams—Production/Supply Chain, Streaming/Sales, Synch, Brand Partnerships, LBA, and international outbound teams (AUS, CA, CN, LATAM, UK/EU)—to reach audiences at scale by maintaining a global perspective with locally tailored plans• Overseeing digital campaign tentpole moments by driving initiatives with TikTok, Meta, and Reddit; spearheading retargeting/data collection for expanding business audiences; advising on organic social media methods that align with platform priorities & product features; organizing e-commerce campaign rollouts; coordinating with streaming platforms; arranging contests and giveaways; and directing the creation of all visual assets including TikTok/Instagram Reels/YouTube Shorts vertical content, advertising creative, release assets, and liners/interview footage• Presenting innovative marketing opportunities tailored to each artist’s appropriate target audience including successful collaborations with Adult Swim, League of Legends, Fender, Reddit, Peloton, SiriusXM, Movember, and more• Project managing for Keith Richards & Salsoul Records/West End Records including the scheduling of physical/digital products (such as vinyl manufacturing & Dolby Atmos mixing); creating data & insights-driven marketing plans with global toolkits; setting KPIs and managing budgets/P&L; coordinating physical promotion (OOH, in-store & print advertising) and leading exclusive releases with third parties such as Record Store Day & Vinyl Me Please• Managing the department's internship program for four quarters, providing mentorship & coaching which resulted in the successful transition of one intern into a full-time employee immediately upon completion of her internship

• Partnered with Jon Sidel (Geffen, BMG, Interscope) to provide management & label services to a variety of independent & label artists• Lead day-to-day operations for all digital & physical releases; coordinated with distributors, radio & PR teams; negotiated label advance deals• Point person for all aspects of project management and release strategy for over two dozen releases in 2020.• Built marketing plans using lean & efficient budgets for all release campaigns• Artists include: Paper Idol, Coma Culture (Young The Giant members), Left Field Messiah (Hot Hot Heat and Fitz & the Tantrum members), Harper Simon, Huxlxy, EJ Worland, Arsun, and more

• Handled digital paid advertising & web-based solutions for brand marketing• Oversaw content creation for all brand assets, defining creative direction and overall aesthetics for customers• Oversaw the digital media campaign for the release of Greenwich Entertainment's indie-documentary Echo In The Canyon (2019); second-highest opening weekend per-theater average of 2019 with a location average of $51.9K in three days and a total domestic gross of $3.35M• Clients include: Fiona Apple, Creem Magazine’s "CREEM: America's Only Rock 'N' Roll Magazine" (2020), "Echo In The Canyon" (2019), Lolipop Records, Mary Pickford Foundation, and more

•Supported the Democratic #TwinaForSenate campaign that successfully elected T'wina Nobles (D) as Washington's State Senator representing the 28th District. The seat flipped from red to blue for the first time since the 1960s and T'wina is currently the only Black Senate member & only the second Black woman to ever serve in the Senate chamber• Strategized for organic social media messaging, branding & creative direction, and executing new campaign content to elevate her digital platform

• Coordinated company communications while spearheaded national tour marketing for a roster of U.S. & international artists• Roster included Acid Mother Temple, Death Valley Girls, Gary Wilson, Klaus Johann Grobe, Part Time, Psychedelic Porn Crumpets, Shintaro Sakamoto, W.I.T.C.H., and more.• Position ended due to pandemic impact

• Maintained the social media presence of legacy artists (The Doors, Janis Joplin, Johnny Ramone, Rick James, Grace Slick & more) with relevant messaging through owned channels, created monthly content calendars and creative assets using Buffer and Sprout Social scheduling tools• Emphasized artist merchandise marketing with organic social content directing to D2C webstores• Liaised directly with estates & artist management teams for content approvals

• Operated SMB marketing for an independent, boutique record label (Freakout Records) and an annual music festival (Freakout Festival), specialized in emerging talent development• Established brand identity, designed label website, and built D2C e-commerce infrastructure• Grew the Freakout Festival from a DIY event with to a six-figure, local franchise booking national & international acts• Partnered with Mike McCready (Pearl Jam) and his label Hockeytalkter Records on a 7” reissue of 1960s band The Bumps• Press coverage for Freakout has included a 5-page physical spread in Rolling Stone France, NPR Music, Brooklyn Vegan, Remezcla (Mexico), KEXP & more

Publications include: Consequence of Sound, Seattle Music Insider, Nada MuchoContributor of independent musician interviews as well as reviews of both news album releases and touring musician performances. An article written in 2014 for the Chicago-based publication Consequence of Sound received over 211,000 views, quickly becoming one of the website’s most viewed pieces at that time.