Ian Everett Email & Phone Number

Virginia Beach, Va, Us

Virginia Beach, Virginia, United States

Manage the marketing, brand and communications team for Virginia Beach Parks & Rec - a gold medal winning organization that oversees nearly 300 parks & seven recreation centers.

Milwaukee, Wisconsin, United States

Greater Milwaukee Area

Milwaukee County Parks receive over 12 million visits every year. The 14,000 acre park system includes everything from bike trail networks and beer gardens, to dog parks and botanical gardens. Leading the creative team (5FT, 1PT) for Milwaukee County Parks, I oversee all brand, creative, PR & communications and marketing strategies for the park system and its services and venues - which combine to generate $20m in revenue annually. This includes:* Mitchell Park Horticultural Conservatory* Milwaukee County Golf* South Shore Terrace Beer Garden* Whitnall Park Beer Garden* Traveling Beer Gardens* Milwaukee County dog parks* Boerner Botanical Gardens* Oak Leaf Trail

Downers Grove, Illinois

Craft the marketing strategy, manage marketing and brand team and set annual marketing budget. Launch and grow participation with new products and services. Build strong relationships with all staff to help unlock their creativity. Brands under my management include Downers Grove Golf Club, 4500 Fitness, Lyman Woods Nature Center and Downers Grove Museum.Impact: Amplified recreation revenue by executing a creative content-marketing strategy; introducing new communications tools and enhancing internal communications. Resulted in a 3% revenue growth in year one, 6.5% revenue growth in year two.Launched new image-led marketing campaign and loyalty program for Downers Grove Golf Course. In 2015 the course was one of the only public-owned golf courses in the Chicago region to make a profit.Favorite Project: Developing a complete hotel brand and back story for the fictional, 1920’s ‘Lincoln Hotel’ as part of a haunted house event. The campaign resulted in a 170% increase in revenue and attendance.

Carol Stream

Oversee and implement all marketing and communications for the district including print, digital and social marketing. Brands under my management included Fountain View Fitness, Coral Cove Water Park, Bark Park Carol Stream and Coyote Crossing Mini Golf.Generated a 28% increase in program revenue during my five-year tenure.Executed a marketing plan that achieved a 200% growth in fitness memberships. Co-founded and orchestrated the growth of CSBarks Dog Festival, the largest free dog festival in Chicagoland.Rebranding of Earth Day Festival led to a 700% growth in attendance.Favorite Project: Launching a dog festival as an experiential marketing campaign for a new dog park. Festival marketing included yard signs shaped like fire hydrants (to appeal to dogs) and visual social media campaigns. The free festival grew to 5000 attendees within four years.

Various

I've always enjoyed writing stories, but it wasn't until I completed a round the world trip in 2003 that I began taking it seriously. That trip, which including visits to the Cook Islands, Malaysia, New Zealand and Tahiti, kicked off my freelance writing career. I have since been published in outlets across the globe including The Independent newspaper, Insight Travel guides and Australia's Get Lost Magazine.

Naperville, Il

Manage external communications, website content and e-newsletters.Impact: Worked with creative agencies to redevelop the Chamber website and the rebranding of the Downtown Naperville Alliance - the tourism and development division of the chamber of commerce.

Cardiff, United Kingdom

Impact: Helped the city of Cardiff increase its tourism public relations coverage and increase its tourism visitor numbers for five years running.Worked directly with public relations teams of brands including Hilton Hotels, Rocco Forte Hotels, Millennium Stadium and Cardiff Castle to organize familiarization trips for journalists across the globe. Tripled tourism media coverage for the city by managing media relations, initiating media campaigns and enhancing the copy in direct marketing. During this period Cardiff climbed into the top ten of most visited cities in the UK.Favorite Project: In 2005 the BBC television show Dr Who began filming in Cardiff. To attract fans of the show to visit the city I created a Dr Who filming locations map and visitor guide, which evolved into the official Dr Who walking tour for the city.