Ian Foss Email & Phone Number

Greater Philadelphia Area

• Manage marketing and creative departments for the Northeast region (Atlanta, Boston, New York, Philadelphia, Washington DC/Baltimore)• Develop and implement marketing strategy in support of company and regional revenue goals• Align field marketing organization, including creative and other solutions staff, establishing optimal roles and measures of accountability• Expertise in media strategy, research insights and product innovation, providing education and support on these priorities within the region• Support implementation of regional programs, sharing of wins/best practices• Serve as the liaison to corporate marketing, representing regions’ perspective in developing marketing policies, decisions, forecasts and initiatives

Phoenix, Arizona Area

• Manage marketing and creative departments for the Southwest region (Albuquerque, El Paso, Las Vegas, Phoenix, Tucson)• Develop and implement marketing strategy in support of company and regional revenue goals• Align field marketing organization, including creative and other solutions staff, establishing optimal roles and measures of accountability• Expertise in media strategy, research insights and product innovation, providing education and support on these priorities within the region• Support implementation of regional programs, sharing of wins/best practices• Serve as the liaison to corporate marketing, representing regions’ perspective in developing marketing policies, decisions, forecasts and initiatives

Phoenix, Arizona Area

• Led training of the sales staff on media fluency and research• Generated marketing materials, creative selling tools, incentives and promotional themes/programs• Prepared and presented targeted client presentations• Led presentations on market geography/highlights, demographic targeting and advantages of outdoor media• Served as a brand ambassador• Managed marketing department’s day-to-day functions• Developed and manage annual marketing plan and budget• Managed branch social media accounts• Trained, managed and sold mobile advertising (geofencing) platform

Phoenix, Arizona Area

• Generated and developed sponsorship revenue for the Phoenix Suns and Phoenix Mercury properties• Closed six & seven-figure new business partnerships• Effectively qualified leads and maintained an active pipeline of potential business opportunities• Fostered existing corporate partner relationships to ensure retention and growth• Successfully networked and built positive long term relationships with key decision makers• Developed dynamic sales presentations by incorporating research, category dynamics and a clear understanding of partner’s marketing goals• Managed and ensured activation of all marketing partner programs in cooperation with members of the activation staff

Phoenix, Arizona Area

• Developed and implemented extensive media plans for 25 markets in North America annually • Managed annual advertising budgets in excess of $400,000, generating more than $2.5 million in revenue • Wrote press releases and media advisories• Managed media buying campaigns and strategies (focused primarily on broadcast TV, cable TV, radio, print, outdoor and online)• Tracked and analyzed sales• Developed unique marketing campaigns using diverse tactics including social media and internet campaigns• Created annual marketing plans and recaps

Phoenix, Arizona Area

• Managed marketing campaigns (RFPs, media trade letters, traffic instructions, contracts/letters of agreement)• Researched and planned events (Excel data spreadsheets, spot logs, media lists, media measurement/tracking)• Managed social media campaigns• Wrote and edited press releases• Managed media buying campaigns and strategies • Determined strategic ticket pricing• Tracked and analyzed sales

Scottsdale, Az

• Organized and attended trade shows• Developed direct mail advertising campaigns• Managed all merchandise and marketing collateral• Wrote all press releases and company newsletters• Managed Google AdWords campaign