Ian Foss Email & Phone Number

Greater Philadelphia Area

• Manage marketing and creative departments for the Northeast region (Atlanta, Boston, New York, Philadelphia, Washington DC/Baltimore)
• Develop and implement marketing strategy in support of company and regional revenue goals
• Align field marketing organization, including creative and other solutions staff, establishing optimal roles and measures of accountability
• Expertise in media strategy, research insights and product innovation, providing education and support on these priorities within the region
• Support implementation of regional programs, sharing of wins/best practices
• Serve as the liaison to corporate marketing, representing regions’ perspective in developing marketing policies, decisions, forecasts and initiatives

Phoenix, Arizona Area

• Manage marketing and creative departments for the Southwest region (Albuquerque, El Paso, Las Vegas, Phoenix, Tucson)
• Develop and implement marketing strategy in support of company and regional revenue goals
• Align field marketing organization, including creative and other solutions staff, establishing optimal roles and measures of accountability
• Expertise in media strategy, research insights and product innovation, providing education and support on these priorities within the region
• Support implementation of regional programs, sharing of wins/best practices
• Serve as the liaison to corporate marketing, representing regions’ perspective in developing marketing policies, decisions, forecasts and initiatives

Phoenix, Arizona Area

• Led training of the sales staff on media fluency and research
• Generated marketing materials, creative selling tools, incentives and promotional themes/programs
• Prepared and presented targeted client presentations
• Led presentations on market geography/highlights, demographic targeting and advantages of outdoor media
• Served as a brand ambassador
• Managed marketing department’s day-to-day functions

Phoenix, Arizona Area

• Generated and developed sponsorship revenue for the Phoenix Suns and Phoenix Mercury properties
• Closed six & seven-figure new business partnerships
• Effectively qualified leads and maintained an active pipeline of potential business opportunities
• Fostered existing corporate partner relationships to ensure retention and growth
• Successfully networked and built positive long term relationships with key decision makers
• Developed dynamic sales presentations by incorporating research, category dynamics and a clear understanding of partner’s marketing goals

Phoenix, Arizona Area

• Developed and implemented extensive media plans for 25 markets in North America annually
• Managed annual advertising budgets in excess of $400,000, generating more than $2.5 million in revenue
• Wrote press releases and media advisories
• Managed media buying campaigns and strategies (focused primarily on broadcast TV, cable TV, radio, print, outdoor and online)
• Tracked and analyzed sales
• Developed unique marketing campaigns using diverse tactics including social media and internet campaigns

Phoenix, Arizona Area

• Managed marketing campaigns (RFPs, media trade letters, traffic instructions, contracts/letters of agreement)
• Researched and planned events (Excel data spreadsheets, spot logs, media lists, media measurement/tracking)
• Managed social media campaigns
• Wrote and edited press releases
• Managed media buying campaigns and strategies
• Determined strategic ticket pricing

Scottsdale, AZ

• Organized and attended trade shows
• Developed direct mail advertising campaigns
• Managed all merchandise and marketing collateral
• Wrote all press releases and company newsletters
• Managed Google AdWords campaign