Ankit Taneja Email and Phone Number

Got an Appreciation Letter against annual performance & rebranding. #Rebranding ( comprehensive digital rebranding for Save the Children India to Bal Raksha Bharat )End to End Digital Marketing Management ( CRO, SEO, SEM, SMM, Customer Journey, CX / CE analysis & improvement, analytics, research, website tech management and more).Online Marketing Management to accelerate the growth of the existing brand engagement. Some additional technical support to inter-department with new portal design & development ( confidential ), online market research with multiple tools, internal team training on SEO & Social Media, email bounce rate reduced from 20% to 4%, Server management ( AWS ) optimisation & enhancement and more. Collaboration with cross-functional teams, such as content, design, and web development, to create high-quality and relevant ad creatives and landing pages and more.

Received Appreciation for impressive growth in Lead, Branding & SEO.Received Appreciation from ASIS International ( American Society for Industrial Security )Key Role and Responsibilities Setup and ongoing optimization and management of PPC/Digital Advertising campaignsManagement of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIsAnalysis of campaign data and reporting on recommendations and strategy on a monthly basisPerform digital advertising auditsEnsure implementation of best practice guidelines and follow company processesPerformance reporting with insights and optimization recommendations Track and manage budget spending and ROI Develop and monitor campaign budgets. Plan and manage our social media platformsPrepare accurate reports on our marketing campaign’s overall performance.Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpointsCoordinate with advertising and media experts to improve marketing results.Identify the latest trends and technologies affecting our industry. Evaluate important metrics that affect our website traffic and target audience.Work with my team to brainstorm new and innovative growth strategies.Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).Managing Team of 4 people inhouse & 8 members from the agencyAND MORE..

Clients -Indian client - D2H, MotherHood Hospital, Columbia Asia Hospital, Pebble, Dr. Bhupendra Kumar Modi ( Public Figure - Personal Branding )Bangladesh - AmartakaDubai - Ramee Hotel UK - Venus GroupAfrica - Crown Healthcare, FIGO and more.Key Role and Responsibilities Responsible for the overall management of all strategic and operational Marketing and Customer Relationship activities.Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for multiple clientsManagement of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIsAnalysis of campaign data and reporting on recommendations and strategy on a monthly basisPerform digital advertising auditsEnsure implementation of best practice guidelines and follow company processesPerformance reporting with insights and optimization recommendations Track and manage budget spending and ROI Provide market feedback to the company leadership regarding competitive offerings, prospect needs and generate product development ideasPresent pitches to clients about how Weaddo can provide a digital solution for the growth of their business (Impact of Digital in the present era)Identify opportunities to upsell/increase the scope of work with existing client Inform / Communicate to current and potential partners about key business developmentsManage existing partnershipsContent marketing strategy to increase traffic and brand popularity Provide end-to-end project management with the teamCollaborate with internal teams to design, develop, and implement digital projects.Develop a detailed project plan with the project manager and monitor progressReview optimization of Online Marketing, Social Media Marketing ( SMM ) & Seach Engine Marketing ( SEM ) activitiesClients Web site Development, web app development, eCommerce website development & Mobile App developmentMonitor Adwords/ Facebook ads with the performance team

Key Role and Responsibilities Company website and Clients Web site Development (SEO, SEM, SMM, SMO and more) & Mobile App - Indian Railways IRCTC PNR App (ASO | SEO | Blogging | SMO)Execution of Search Engine Optimization (SEO) on a continuous basis – On-Page activity (robots file, Meta tags, image, content, sitemap, Alt Tags), Off-Page activity (Guest Posting, Article submission, Blog Submission, Forum Submission, Social Media optimization, Classified Ad Posting, Press Releases, etc)Searching the best Keywords using the tool as Google Adword, with specific competition, bidding and search volume as per the market search. May consider using 3rd party tools like – Semrush, Ubersuggest, Keywordtool.io, Spyfu, etcManage Facebook page, Twitter handle, Linkedin business page, optimization with high-quality ranking keywords and Hashtags with the highest engagement proven on the basis of digital marketing planClients Website Development, web application development, eCommerce marketing, digital media marketing, video marketing, eCommerce marketing, youtube marketing, Mobile App developmentExecution and optimization of Online marketing, Social Media Marketing Strategy ( SMM ) & Seach Engine Marketing ( SEM ) as per market segmentationWeb development, eCommerce website development & Content marketing strategy to increase traffic and brand popularity Strategise, develop, implement, manage, analyse new and alternative social media strategies using social media techniques and practices and execute. Keep up with the latest trends ( Hashtags and Trendings )Responsible for developing SEO website, SEM, SMM & SMO strategy. Review & optimise on-page & off-page activities of the websiteEmail marketing, Mobile App marketing specific to the company requirementAnd other Digital Marketing activities are as per the client or company growth requirements.

Key Role and Responsibilities End to End execution of digital marketing campaigns (Adwords and Facebook Advert) as per market segmentation for ClientsManagement of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIsAnalysis of campaign data and reporting on recommendations and strategy on a monthly basisPerform digital advertising auditsEnsure implementation of best practice guidelines and follow company processesPerformance reporting with insights and optimization recommendations Track and manage budget spending and ROI Execution of Search Engine Optimization (SEO) on a continuous basis (On-page & Off-page)Creating strategy of Online Reputation Management ( ORM ) for clientsExecution and optimization of SEO, online marketing, Social Media Marketing ( SMM ) & Search Engine Marketing ( SEM ) Clients Web site Development, eCommerce website development & Mobile App developmentContent marketing strategy to increase traffic and brand popularity Manages a team of 5 Subordinates ( digital marketer, content writers, graphic designer and IT developer)Develop & manage Mobile marketing campaigns

Key Role and ResponsibilitiesGenerating potential leads and fixing appointmentsOrganizing marketing events for growth in salesCreation and execution of Email marketing on the basis of marketing planCollecting Feedback from the existing clients and advising to product managerPromoting one time online discounts/offers on different portals.Follow up for online marketing activitiesEffectively communicate with clients via telephone and written communication