Ian Leahy Email & Phone Number

Manchester Area, United Kingdom

United Kingdom

Chartered Marketer, experienced Product Manager, Lean NPD/innovation driver

Gateshead

One-third of a new Palintest team created to deliver exponential growth for the next iteration of our international business. My remit includes: - P+L management of a portfolio of existing products and services, utilising detailed performance and market analysis and using the full marketing mix to achieve strategic objectives- Accelerating growth by introducing resilient frameworks for Innovation, creating a culture of creativity, utilising MVP and Lean approaches to deliver rapid product introduction and iteration- Seeking and embracing collaborative opportunities with other businesses, entrepreneurs and academia to drive participation in chemical and microbiological water safety management

Newcastle Upon Tyne, United Kingdom

Heading up a new team within the global Palintest business, my current role encompasses:• Defining market research protocols and providing analysis of both internal and external factors/market trends including Value Chain Analysis, Market Segmentation, Voice of Customer, PESTEL and Porters Five Forces• Developing a culture of innovation, effective product development and Product Life Cycle management of the existing portfolio • Delivering an ambitious Product and Technology roadmap coupled with a Total Relationship Marketing approach to Palintest’s key market segmentsComprising a number of high-calibre individuals, the Palintest Strategic Technology and Product (STeP) Group has a demanding but exciting challenge ahead.

Gateshead

The Technical Marketing Team was a new department implemented to bring together all marketing related functions within the Palintest business. Developing over a number of years the key achievements of the group during my tenure as manager was to upgrade our digital marketing communications, revamp our branding approach and to instigate an effective customer support activity.The key aspects of the role included:• Development of customer acquisition and retention strategy encompassing research, analysis and decision across a wide range of market segments and domestic/international territories• Building and developing a marketing team including Application Specialists, Customer Service representatives and the newly created Business Systems Developer, all with varying levels of skills and experience • Management of the product portfolio/NPD pipeline including ideation, business case preparation, launch control, existing product improvement and product deletion• Communications strategy definition including branding/brand control, inbound/outbound marketing, advertising/pay per click, PR, social media, translation/language strategy and event management • Technical training material preparation, delivery and competence assessment, management of the technical training program for internal and external participants, training the trainers• Management of the customer support function including technical query resolution, customer complaint management and resolution, instrument service and customer support systems development• Market research and intelligence systems establishment, data collation and interrogation, business-wide dissemination of market reports

Newcastle Upon Tyne, United Kingdom

Export sales and business development within Africa, Middle East, Indian Sub-Continent, the island of Ireland and the NGO/Aid Agency sector.Assessment of the incumbent channels combined with rigorous market analysis ensured the performance potential of some territories was re-appraised to a more ambitious yet realistic objectives. During my time in this role I made fundamental improvements to Palintest's approach in Africa, the Middle East particularly and the Indian sub-continent, leading to sustained and continuing growth in our sales in these regions. Our export growth was subsequently recognized with the Queens Award for International Trade in 2013.

Uk And Republic Of Ireland

As Product Manager for the Applikon Analytical range of process and environmental analyzers for nearly 10 years, I was transferred to Metrohm UK as part of the global corporate restructure of the various Metrohm business units.The role with Metrohm UK and previous entailed business development for the UK and Ireland, promotion, technical support, engineering design and internal/external training for the Applikon range of on-line and at-line chemical analyzers.Analytical techniques applied include titration, ion selective electrodes (ISEs), colorimetry, voltammetry and ion chromatography. The ability of the Applikon Analytical range to bridge the gap between the process and the laboratory involves a number of different influencers in the purchasing process (laboratory managers and chemists, process engineers, instrument engineers, maintenance technicians, plant operators, purchasing).Effective specification of provided systems includes detailed knowledge of analytical techniques, digital and analogue I/O integration, serial communication, ATEX requirements and sample conditioning system design.

Chartered Marketer, Dipm, Mcim, Strategic Marketing; International Marketing; Integrated Marcomms; Marketing Analysis And Decision

Bsc (Hons), Chemistry And Chemical Technology