Responsible for the Commercial 3D sustainable & connected lighting product marketing across UK & Ireland to optimise sales and profitability across direct professional End User and Partner channels.

Managing the Business Inkjet range of managed print services(RIPS) & ink cartridge A3 & A4 Printer/MFPs across EMEAR.Key responsibilities: - Commercial: Business planning, sales & inventory forecasting and tracking of monthly performance against plan- Value Proposition: Develop customer value proposition, marketing materials and campaigns with central marketing- Product Lifecycle: New product launching, pricing plans, product database, and end of life product management

Managing a partnership to deliver improved business workflow automation with an inbound mailroom solution

Responsible for delivering Samsung’s European Product Marketing strategy for the A3 & A4 Printer & Multifunction business to maximise sales and market share performance. Reporting to Vice President ~ European Marketing team.Key responsibilities:- Commercial ownership of product category business and monitoring performance against targets.- Establish and manage the European product road map development by integrating product features based on customer feedback and market requirements with the HQ product planning division. - Product life cycle management from launch introduction to end of life product transition.- Lead and manage the European new product launch process by delivering the product strategy, product positioning , pricing strategy, go-to-market strategy and marketing communication tools to support local country introduction activities.- Support strategic Pan European indirect channel development with key business partners.- Establish and manage the European Product team.

Responsible for the UK Product Marketing strategy and integration of the A4 & A3 Printer & Copier product portfolio. Reported to the UK Marketing Director.

Developed and implemented the UK Product Marketing strategy for the range of A4 Copiers, Multifunction printers and Fax through Canon’s Direct and Indirect channels.Reported to the UK Divisional Marketing Director.