Ian Masterson Email and Phone Number

Fearless Media is a New York-based full service integrated Digital Media Agency specializing in marketing to millennials in the gaming industry.As Digital Media Coordinator I was the lead media planner for all mobile app acquisition campaigns as well as assisting with the planning, execution, and reporting of console game campaigns. • Managed and assisted with the planning, trafficking, implementation, deployment, and reporting of multimillion-dollar campaigns across all channels. • Lead the planning and execution of a mobile app acquisition campaign, which garnered a return on ad spend of $564K.• Responsible for all client communications on each mobile app campaign.• Recommended and made daily media optimizations to improve campaign performance.• Created, maintained and provided insights on client facing dashboards using Datorama.• Maintained control of all advertising budgets and the client billing process. Tools utilized; Sizmek Ad Server, Neilsen, ComScore, Kantar, Datorama, Pathmatics

OnePosting’s Smarter Invoicing solution provides invoice management in the cloud. OnePosting removes paper and e-mailed invoices and replaces them with electronic invoices, helping to streamline processes and reduce costs for buyers and suppliers. Redesigned the company website with the aim to make it easier to understand and to increase lead generation. Successfully signed up 223 buinesses for OnePosting's accounts payable free trial, 171 from calls and 52 from email. Generated 184 new business leads since website redevelopment (July 2015) and nurtured leads through the sales funnel before passing onto the marketing manager. Planned, created and managed all in-application advertisments. Managed and created all content marketing, including white papers, blog posts, explainer videos and product guides.

Enclave Technologies is a leading IT services and support services company in Dublin, specialising in managed IT services, business systems and cloud computing. Responsible for all digital marketing activities to increase lead generation. Successfully generated new business leads from Google search ads and upsell opportunities from email marketing. Achieved getting www.enclave.ie back to the first page of Google search results for their most important keywords, after their website redevelopment lost any previous rankings. Created blog posts, whitepapers, case studies and managed all social media activity. Generated website performance reports for top management using data from Google Analytics on a weekly basis.

Redesigned the entire company website and managed all website operations. Successfully got Credibility's first 68 customers, a 9% sign-up rate from website visitors. Organised attending, sponsoring and speaking at business meet-ups in Dublin. Created all marketing content including an explainer video, blog posts, white papers and infographics. Managed all social media activity and built a strong follower base organically. Finally, organised exhibiting for two days at the Web Summit, got our picture in a large profile of the event in The Irish Times and finished my contract leaving Credibility in a strong position to get their second round of funding.

Working with Fuse Graphic Design as part of the Digital Marketing Practice module at UCD Smurfit Graduate Business School. Applying skills learned throughout the masters to develop digital marketing strategies in areas such as SEO, PPC, Social Media Marketing, Website Design, Google Analytics and Blogging. Currently competing in the Google Adwords Online Marketing Challenge. Managing allocated budgets for google Adwords, Facebook, Twitter and LinkedIn.

Volunteered at the 2013 Dublin Web Summit. Helped in the running of the event, assisting attendees as well as the full time employees during the event and at sub events. I also got the opportunity to see presentations from experts in various areas of the technology and digital marketing industries and connect with some of these speakers.

Served as the liaison between the chefs and the wait staff. Ensured that the service of the food is coordinated and timely. Worked as part of a team to ensure the successful operation of a new restaurant throughout the busiest time of year. Provided quality customer service to all customers.

Compiled report on the regulations surrounding securities trading within undertakings for collective investments of transferrable securities. The report highlighted and compared the different regulations surrounding securities trading in a number of EU member states.

Assisted customers in locating merchandise, answering questions concerning merchandise and demonstrating use of merchandise upon request. Responsible for opening and closing the store. Responsible for all cash register operations.Worked well as part of a team and was open to constructive feedback. Performed weekly inventory checks.

Sorting client information into a detailed filing system. Assisting staff whenever necessary.

Worked as part of a team to develop and create an advertising campaign for McDonalds. Created newspaper, poster and radio advertisements. Took part in focus groups for future TV advertisements.