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Hired to lead internal marketing strategy/execution, brand evolution and team development. Provides consultation and outcome-driven business, marketing, media and analytics strategies. Developed performance-driven media initiatives in support of both brand awareness and customer acquisition. Developed and lead data science and advanced analytics practice in support of performance marketing and predictive modeling initiatives for clients and strategic partnerships. Lead content, marketing and account teams responsible for direct to consumer marketing alignments.

Joined October 2017 as Consultant/SVP to lead client strategy and agency operations. Leader of agency creative, content, strategy and workflow teams.

Recruited to transform 300MM Global Training Companies marketing organization through digital first methodology and mindset. Head of Digital responsible for driving ecommerce, product/brand demand and lead acquisition. Directing Global Brand experience through a modernization initiative. Provide visionary leadership for consumer engagement and performance analytics.Lead internal team of 15 and manage multiple agency partners responsible for all digital initiatives including digital strategy, ecommerce, channel marketing, UX/CX, content development, creative execution and advanced analytics.Successfully developed and implemented scalable digital marketing foundation/stack to transform marketing practice, increase site performance, drive ecommerce scale, customer acquisition, and lead flow/journey.

Mike joined EDMC in 2013 to serve as Vice President of Integrated Media & Analytics bringing 16+ years of fully integrated direct-to-consumer marketing & brand engagement experience to EDMC and its’ Education Systems: The Art Institutes, South University, Argosy University & Brown Mackie College. He serves as the chief digital leader responsible for driving evolutionary thinking across the enterprise while developing a simplified, holistic, efficient & scalable digital marketing ecosystem to effectively engage with current and potential students. Responsible for leading all Digital Engagement efforts; including Strategy, Marketing, Advertising, Creative, Usability, SEO, Advanced Analytics, MMO and Advanced Attribution Methodology.

Joined as a Chief Digital Officer & partner in 2009 and evolved business from one of an agency-support model to 100% client direct acquiring top Internet Retailer brands including Hanesbrands, The Body Shop & Johnston & Murphy. Responsible for complete agency operations, including key strategic leadership of all client relationships, the creation and management of all agency departments including marketing, analytics and account teams, agency billings and profitability and strategic alignments. Mike brings a hands-on, strategically sound and integrated approach to all agency and client operations. With his vast background in ecommerce, omnichannel retail, digital marketing and attribution analytics, Mike is a 100% results-driven executive leader that has logical and consumer friendly approach to holistic marketing. His mantra of “you can’t grow until you know” illustrates his commitment to helping clients understand what is working, how it is working and how to apply those insights to grow their businesses. Mike brings a multitude of expertise and capabilities to their clients including but not limited to: Executive Leadership, Digital thought leadership; Brand, Interactive, Traditional and Integrated Strategies; Creative Development & Direction; Marketing & Web Analytics; Website Design, Usability & Functionality; Consumer Path Optimization; Single Source Attribution Modeling; SEM; SEO; Display; Mobile Intelligence, Strategy, Design & Development; Social Marketing/Management; eCRM/CRM Strategies; eMail Marketing; Affiliate Marketing; Emerging Technologies

Engaged for his extensive background in digital marketing, analytics and creative, Mike joined as Managing Director, Director of Digital Strategy to lead all things digital for a broad range of clients. Mike built of full service, highly functioning and profitable digital practice and transformed a traditionally focused firm into a highly motivated, digitally focused,and strategic thinking communications company. A skilled communicator and charismatic presenter, Mike seized the opportunity to educate his staff and clients alike in all things digital. He also used this time to bring in new technologies – expanding the agency’s capabilities and increasing profitability.

GSI Commerce tasked Mike with creating / managing an interactive marketing organization to service its top tier eCommerce clients. Mike’s leadership and digital expertise was instrumental during the restructuring and manifestation of the GSI owned interactive agency "GSI Interactive” (currently True Action). Mike served in a senior management role responsible for identifying and developing marketing strategies, and leading the execution of holistic digital marketing programs (paid search, email marketing, display, seo, comparison shopping portals) for many iconic brands including the NFL, NHL, Major League Baseball, Dick’s Sporting Goods, RadioShack, Liz Claiborne, Polo, Reebok, Adidas, Rockport, Bath & Body Works and many more. Leading a staff of 20 people dedicated in client service and marketing channel positions, Mike and his team managed budgets in excess of $100MM, integrated all facets of digital marketing to drive effective sales volume and profitability.

As a Director of Client Services, Mike worked with all agency clients in every aspect of their digital marketing. Together, with a staff of 6 which he managed, Mike oversaw every account, every campaign, and every project. From soup to nuts he developed strategy, helped client’s create marketing plans and establish budgets, planned and executed Media, SEM, eCRM and much more, always delivering on KPIs.A range of clients, with seven and eight figure budgets, including Speedo, IdentityGuard and East Bay.

During his time at Naviant, Mike served as a Senior Account Director and was responsible for the client management of top tier agency accounts. Aside from his client service duties, he developed and managed eCRM and email marketing efforts on behalf of clients such as Hewlitt, Toshiba, Fujitsu and Canon. Offering strategic counsel as well as hands on management.

Marketed and sold in-application software for global training services company.Consistently secured new accounts, resulting in $1.2MM in annual revenue.Consistently surpassed annual quota by 20%.