Worked alongside and supported the marketing & affiliate team to setup marketing/affiliate accounts, campaigns, banners and other types of tracking.Managed & implemented various kinds of tracking, such as: banner, landing pages, app tracking, retargeting, real time bidding (RTB), Post-Back Tracking, pixel trackingResponsible for collating reports from various campaigns; setups, performance and pay-outsNetwork checks - ensuring campaigns have all the correct banner sizes amongst a whole host of other checks needed to ensure campaigns perform at their maximum capabilitiesMonitored the performance of our marketing campaigns

Planned, set up, monitored, optimised & analysed all digital marketing/advertising campaigns for all clients, across all digital platforms such as Facebook, the Google Network (Display, Search & Video), YouTube (TrueView), Twitter & LinkedIn.Used web analytic tools, such as Google Analytics & Facebook Insights for reporting purposesGave input of ideas for content creation to the Social Media Officer for various social media pages of different clients & provide monthly reports for each social media pageCreated various statistics on spreadsheets for internal use, compiled by data from client campaigns. These statistics would then be used as a tool for better campaign planning & to enhance reporting.Kept up-to-date with all digital news, trends & changes in the marketplace

Managed & maintained the bank’s social media, internet & related delivery channelsDefined social media strategies & also implemented other strategies developed by management to deliver products & services to customers over electronic channelsDefined online media plansParticipated in the banks marketing team for various decisions on all online & offline marketingDeveloped a thorough knowledge of the products & services of the bank & selling them to clientsActively used social media channels to develop and deliver all the above to customersProvided feedback to management on sales initiatives and customer enquiries. Analytical reporting to management on a weekly & monthly basis, with use of GAParticipated in the development of new products and services for the bank’s customersKept updated with market developments in banking products and services as well as the delivery channels used by banks both in Malta & abroadVarious other tasks/duties assigned by the CEO, COO or any other senior executive of the bank

Managed all day-to-day operations of the e-commerce website along with being involved in the planning and implementation of long term strategies for the brand. The website offered over 15,000 different products of different international brands in the computing, gaming and electronics industry. The website also used to sell event tickets and cosmetics. Assisted in setup and design of an e-commerce website from scratchDeveloped the e-commerce strategy in order to hit the correct target market. Planned & executed all online & offline marketing for the website in order to grow the customer base.Offline marketing & advertising included radio adverts, billboard adverts, distribution of flyers at different events, magazine and newspaper adverts and SMS. Online marketing & advertising included PPC (Pay-Per-Click) adverts on Google and Facebook, SEO, adverts on popular local websites.Organised & managed different kinds of promotions in order to increase profits and sales.Analytical weekly reporting to management – extensive use of Google AnalyticsProviding customer support through all customer channels, ensuring customer satisfactionHandling the sales order cycle (logistics, supplier issues, handling returns & after sales support)