Ian M. P. Carvalhaes Email & Phone Number

São Paulo, São Paulo, Brasil

Reporting to Head of Strategic Planning•Plan & Implement actions and campaigns focused on retaining and maximizing LTV of existing customers;•Prepare strategic briefings for the areas that include all the information necessary to execute the campaigns;•Set clear and measurable objectives for each retention campaign;•Approve the proposals and strategies presented by the areas, ensuring that they are aligned with the briefing;•Monitor the implementation of campaigns to ensure they follow the strategic plan;•Monitor, analyze and present the results of actions and campaigns across all channels, generating learning and improvement reports;•Monitor CX and Product KPIs to propose a journey improvement plan;•Analyze business data and conduct customer surveys to create an action plan for customer retention;•Analyze the market and competition to identify platform experience opportunities.

Campinas, São Paulo, Brasil

Reporting to Head of Marketing Deployment.•Active role on seasonal marketing campaigns, in partnership with Imagem Corporativa, T&P & Essence Media;•World Cup and Festa Junina activations for C&T technology, delivering high awareness results and the estabilishment of Dreamies as market leader;•Co-leadership of operational tasks from the launch of new flavors and pack sizes for Dreamies;•Delivery of ad-hoc analysis related to Sales, Distribution and Competitors performance - Power BI, Excel, Nielsen;•Active help on Budget Management, accurately moving Actual & Forecast for the brands through the periods;•Leader of Interns Squad program: responsible for a group of 30 interns and projects related to company Reputation, Diversity & Development.

São Paulo, São Paulo, Brasil

Reporting to Global Heads of Sales & Brazil Local team of Operations•Started to develop my presentations skills, working together with Heads of Sales in order to give them information about prospects;•Data Analysis: Management of Investors databases;•Learned to manage Salesforce activities, by updating important information about sales strategy & insights.

Limeira, São Paulo

Unicamp Junior Company.•Helped to develop Sales department, starting to put in shape outbound and inbound sales strategy through all funnel - 108%+ Revenue & first international project negotiation;•Analyst in two consulting projects - Business Plan | Market Study to a ESG driven product;•Learned a lot about sales through MEJ (Junior Company Movement) and local training.

Bachelor'S Degree, Business Administration, Graduated.

Full Course ( T1 To Mac 3)

High School Diploma