Ian M. P. Carvalhaes Email & Phone Number

São Paulo, São Paulo, Brasil

• Reporting to Head of Strategic Planning
• Plan & Implement actions and campaigns focused on retaining and maximizing LTV of existing customers;
• Prepare strategic briefings for the areas that include all the information necessary to execute the campaigns;
• Set clear and measurable objectives for each retention campaign;
• Approve the proposals and strategies presented by the areas, ensuring that they are aligned with the briefing;
• Monitor the implementation of campaigns to ensure they follow the strategic plan;

Campinas, São Paulo, Brasil

• Reporting to Head of Marketing Deployment.
• Active role on seasonal marketing campaigns, in partnership with Imagem Corporativa, T&P & Essence Media;
• World Cup and Festa Junina activations for C&T technology, delivering high awareness results and the estabilishment of Dreamies as market leader;
• Co-leadership of operational tasks from the launch of new flavors and pack sizes for Dreamies;
• Delivery of ad-hoc analysis related to Sales, Distribution and Competitors performance - Power BI, Excel, Nielsen;
• Active help on Budget Management, accurately moving Actual & Forecast for the brands through the periods;

São Paulo, São Paulo, Brasil

• Reporting to Global Heads of Sales & Brazil Local team of Operations
• Started to develop my presentations skills, working together with Heads of Sales in order to give them information about prospects;
• Data Analysis: Management of Investors databases;
• Learned to manage Salesforce activities, by updating important information about sales strategy & insights.

Limeira, São Paulo

• Unicamp Junior Company.
• Helped to develop Sales department, starting to put in shape outbound and inbound sales strategy through all funnel - 108%+ Revenue & first international project negotiation;
• Analyst in two consulting projects - Business Plan | Market Study to a ESG driven product;
• Learned a lot about sales through MEJ (Junior Company Movement) and local training.

Bachelor'S Degree, Business Administration, Graduated.

Full Course ( T1 To Mac 3)

High School Diploma