Ian Barton Email & Phone Number

Shreveport, La, Us

Plano, Texas, United States

- Define and implement rate card pricing and packaging strategies that contribute to revenue growth goals.- Establish pricing strategy and bundling for premium inventory to maximize revenue.- Serve as the primary contact for all our Digital/Content teams on new ideas, pricing, and bundling with a goal to continue and expand efforts to be first in class in Digital sales.- Effectively communicate with various departments on operationalizing new asset availability, pricing, bundling strategy, and value.- Accommodate ad hoc inventory pricing & benchmarking requests.- Assist UPG/finance on pricing, value, and support on new or expansion assets for MMR requests.- Advance the efforts of our third-party pricing studies by operationalizing outcomes and turning those conclusions into new pricing for rate cards across the organization.- Collaborate with Measurement Team to establish key metrics, assess the performance of TV visible assets, and recommend changes to improve financial performance.

Shreveport, Louisiana, United States

- Lead and manage 15-30 outbound sales coordinators monthly that conduct outbound sales calls to generate new business for NCSA- Forecast monthly sales targets that I have then continuously exceeded in my time as a recruiting manager- Promoted 60+ sales coordinators to the next level of the coordinator structure in my tenure to date- Administer weekly sales trainings and presentations on seasonal topics to provide ongoing professional development to sales reps.- Develop monthly coaching curriculum (consistent of check ins and call reviews) to aid in the growth of recruiting coordinators- Managed individual and team leads to maximize overall efficiency of the sales funnel. - Managed the schedule of individuals and oversee timecards including time off requests. - Responsible for the approval of payroll tasks such as hours worked, bonuses, and commissions. - Set and closed meetings to maintain skillset and stay current on marketplace feedback. - Responsible for implementing and enforcing policies outlined in NCSA's Company Handbook. - Worked alongside other Sales Managers to maintain a healthy remote environment.- 2-time manager of the month

South Bend, Indiana, United States

- Promoted after successfully completing three prior levels as a coordinator- Conduct 100+ outbound sales calls daily - Set 2nd best company total for both meetings set and meetings closed in one month.- Run mentor sessions with 5-10 new hires quarterly to train them on company best practices

South Bend, Indiana, United States (Remote)

- Conduct 90+ outbound sales calls daily to prospective student-athletes and their families- Educate current and future clients on the college recruiting process- Learned the recruiting standards and timeline across all division levels for 30+ sports- Successfully completed Career Development Program- Proficient with SalesForce CRM

South Bend, Indiana Area

- Created and maintained a financial database containing fourteen years of key metrics obtained from two sports industry sources analyzing Notre Dame against its peers.- Performed an extensive analysis on the budgets of Notre Dame’s 21 Division I sports tolocate potential areas for cost savings in part of broader effort to save $100,000.- Completed a project analyzing the salaries of Notre Dame's 325 full-time employees that led to changes in salaries for full-time staff and coaches. Department-wide average and median salaries increased following this analysis.- Formulated common-size income statements based on NCAA reporting standards to compare Notre Dame against three other College Football Playoff participants.- Assisted the Advisor for Athletics Strategy in formulating the upcoming department wide strategic plan by reviewing the mission statements, vision statements, and strategic goals of 32 peer schools.- Worked regularly to assemble various analytical reports that helped the Director of Athletics and Senior Associate AD for Business Operations in making key organizational decisions

Dallas/Fort Worth Area

- Evaluated each of Learfield IMG College's 40 major industries to determine growth potential, spending thresholds, buying habits, and trend levels.- Regularly produced content for the company's internal communications platform, SportsCenter, by posting five unique articles on industry insights and sources weekly.- Worked regularly with account managers and marketing operations specialists to satisfy content generation requests for Learfield IMG College sellers across the country.

Tucson, Arizona Area

The Arizona Athletics analytics team assists the department in advertising best practices, Google and social media analysis, marketing tactics, and financial analysis.As a Financial Analyst Intern I:- Projected 33 years of future ticket revenue to aid our CFO in planning long-term facilities expansion projects.- Performed an extensive analysis on ZonaZoo season pass pricing that led to a 15% price reduction for University of Arizona students. - Created a comparative analysis that Arizona's Director of Athletics used to rank potential candidates for our swimming and diving head coaching vacancy. - Aided ticket office staff in revenue projections and season ticket pricing strategies for the 2018-19 Arizona Football season. - Worked regularly with the Senior Financial Analyst to assemble various reports that helped the Director of Athletics and Senior Associate AD for External Operations in making key organizational decisions.

Tucson, Arizona Area

The Wildcat Club's financial support provides scholarships, state-of-the-art facilities, equipment, team travel, and all the other tools that help University of Arizona student-athletes succeed on and off the playing surface.As an Intern for the Wildcat Club I: - Assisted in writing “Chalk Talk,” a bi-monthly newsletter that is sent to over 500 high level donors providing them with vital information on the Wildcat Club and Arizona Athletics. - Led the effort in creating an extensive report that analyzed over 20 development departments from the Power 5 conferences. - Maintained and updated a database with information on over 100 former Arizona Letterwinners currently on professional sports teams.- Analyzed and logged email tracking and analytics data that aids Wildcat Club staff members in improving soliciting and marketing strategies. - Played a key role in increasing our current Wildcat Club membership to an all time high of 12,900 members this past fiscal year.- Researched the soliciting strategy, budgets, and branding of other development departments of Division I athletic institutions across the country.- Served as a liaison and ambassador at events that focus on donor cultivation and encouraging the growth of the Wildcat Club and Student Wildcat Club.

Tucson, Arizona Area

- Responsible for planning all activities and events for the Eller College’s largest student organization with 260 members. - Awarded President of the Year during my year leading the group. Organization was also recognized as the Outstanding Club of the Year by the Eller College of Management. - Led the way for the implementation of new tiered membership program and out of state networking trip.- Coordinated the long term mission and vision for the organization for the 2017-18 academic year.- Called and ran all general and executive board meetings throughout the academic year.- Oversaw the conduct of all members and standing committees.

Barcelona, Spain

Barcelona International Waterpolo Academy (BIWPA) is a project of excellence and quality moved by the enthusiasm and willingness to form young water polo players at all age levels. BIWPA offers a variety of camps directed by renowned coaches that take place in olympic level facilities across Barcelona.As an intern for BIWPA I:- Coordinated and oversaw the team travel, practice schedule, and lodging for a youth Portuguese waterpolo team.- Collaborated with other BIWPA team members to successfully organize and direct four summer camps for children across the globe. - Developed leads to aid BIWPA in growing its U.S. clientele. - Translated Spanish marketing content to English across multiple communication mediums including email, Twitter, and Facebook.- Taught English and Spanish to international students in various age groups.- Successfully adapted to an international business environment and its cultural norms.

Tucson, Arizona Area

The National Institute for Civil Discourse (NICD) integrates research and practices to support and enable elected officials that work to solve the big issues facing our country, a public demand for civil discourse and a government that works in the best interests of the country as a whole, and a media that informs and engages citizens.As an intern for the National Institute for Civil Discourse I:- Promoted the Text, Talk, Act program, an initiative created by President Obama to help start a national dialogue on mental health, in multiple community circles.- Assisted in the piloting of the Text, Talk, Civility Matters program, which focuses on promoting civil discourse among elected officials, the media, and citizens. - Reconciled two of the organization’s purchasing cards on a monthly basis. - Helped the finance, operations, and communications teams with various tasks as needed.

Master Of Business Administration - Mba, Emphasis In Business Analytics, Corporate Finance, And Business Strategy, 3.94

Activities and Societies: CFO of Business Analytics Club, President of the Sports Business Club, and Member of Notre Dame Sports.

Bachelor Of Science (B.S.) In Business Administration, Accounting And Finance, 4.0

Activities and Societies: Honors College graduate, President of the Sports Marketing Association (SMA), Vice President of the Eller.

Spanish, Minor

Non Degree Seeking, Anthropology And Sustainability

Completed a three week honors seminar centered around the socio-cultural, economic and environmental dimensions of sustainability.

International Baccalaureate (Ib) Diploma And Honors Diploma Recipient

Activities and Societies: President of Future Business Leaders of America (FBLA), President of National Honor Society, Junior and Senior.