Ian Dawson Email & Phone Number

Los Angeles

IDGRAFX is a design, VFX, and AR/VR consulting company that brings producers, designers, and developers together to create unique experiential, interactive, branding, and marketing experiences for entertainment companies, brands, and advertising agencies. IDGRAFX also helps small, and medium size design, post, VFX, and interactive companies with processes, management structure, business development, project management, artist resources, proceedures, budgeting, P&L, and pipeline integration. Some recent projects include the 90th and 91st Oscars, 70th and 71st Emmy's, City on a Hill title sequence and numerous commercial projects.Consulting clients include: Omnicom Creative Services (Begrizzlee), Spinach/D&G (Innocean), Spatialand (Walmart Inspirience), Darkmatter, Digital Domain, Dreamview Studios, and Infiniteworld,

Los Angeles

As the experiential division of IDGRAFX, we strategize and create custom experiential AR/VR/XR/MR activations and metaverse spaces for brands and events with a focus on world class design, animation, and programming talent collaborating to bring unique experiences to consumers. Our 25+ years of experience in design and VFX for games, film, TV, and branding combined with our background in experiential activations for Fortune 500 companies make us unique in the immersive space. Recent clients include Marwari, Dreamview, InfiniteWorld, Prologue Immersive, Spatialand, Hershey's, T-Mobil, Intel, NFL VR 360, Reebok VR, and the Smithsonian's Berlin Wall VR installation. We pride ourselves on pushing the boundaries of technology combined with a high design aesthetic to create experiences for clients which meet or exceed their expectations and ROI goals.

Greater Los Angeles Area

A realtime biometric analytics and visualization platform for clinical assessment, research, and telemedicine combined with AR/XR/MR/VR, machine learning, and sensor fusion.

Dreamview was acquired by InfiniteWorld in December of 2021. InfiniteWorld connected brands and creators to engage customers and fans in the Metaverse. InfiniteWorld provided digital content, including digital assets, eCommerce, Web3, and NFTs. They shuttered the technology and content creation Studio in November of 2022.

DreamView Studios was founded by veteran CGI visionaries with 100+ years combined experience in creating CGI & Visual Effects for blockbuster movies, AAA games, commercials, and eCommerce products, hailing from companies such as Disney, Industrial Light & Magic, Pixar, and Electronic Arts.The DreamView™ cloud software and production services help e-commerce business create, manage, and distribute photoreal and AR CGI assets and media for eCommerce platforms and clients. Virtual product and lifestyle scene creation is not only faster and less costly than traditional set design and layout, but also provides infinitely reusable 3D CGI assets and media. The company’s proprietary process also facilitates visualization and market testing of virtual product color and texture variations, and is globally scalable.

Venice, California

Consulted through my company IDGRAFX on:• Prologue Immersive/Spatialand - Focused on VR/AR strategy, client and investor deck creation, financial estimates, sprint development, UX project planning, UI design, business development, Unity project development and management. Clients and projects included NFL 360, Two Bit Circus, Reebok, Oculus, Berlin Wall VR, and others.• Prologue - Bid, negotiated deals, and produced broadcast, feature title, and commercial projects. 89th Oscars, Pirates of the Caribbean, Rogue One, Sand Castle, Earth Live, NBC/Telemundo Confederations Cup, Carpool Karaoke, Planet Fitness, Suburbicon, Commuter, Solutrean, Hostiles and a few others.

• Produced 70th Tony Awards broadcast and screens graphics packages. • Produced 88th Academy Awards broadcast graphics package. Worked closely with the show producers, David Hill, Reggie Hudlin, Michael Seligman and director Glenn Weiss.• Produced Teamsters convention multi-screen graphics.

• Created bids, VFX methodologies and schedules for prospective clients. • Produced commercials, visual effects, VR post processing, and integrated advertising projects for Puma, Toyota, KIA, Intel, Cox, Nissan, Gatorade, Samsung, Rolex, and others.• Restructured how the company bids and presents costs to production companies and cost consultants to better align with the existing post production market place.

• Provided consulting services on graphic integration and screen content for program development, Up-fronts, and network rebrand. • Proposed and pitched VR marketing initiatives for FBC.

• Freelance post producer on integrated advertising and interactive initiatives for Facebook, Trey Songs, and Converse VR experience.

• VFX Supervised and Produced the Jarvis UI AR sequences in Ironman 1 & 2.• Set up sales, production, and post production systems streamlining production efficiency which increased revenue from 1.5 million to 14+ million.• Managed business development, supervised client presentations, bid projects, negotiated contracts, and produced feature film content, visual effect sequences, main title sequences, commercials, broadcast, live action, experiential, and interactive projects with a team of 90+ internationally.• Managed creative teams on stereoscopic opening sequence for Jack the Giant Slayer, screen content for the Broadway play Spiderman, VFX producer/supervisor on feature title and VFX sequences for Ironman 1 2 & 3, MI4, THOR, The Rite, Speed Racer, The Incredible Hulk, Tropic Thunder, Rock N Rolla, Sherlock Holmes 1 & 2, TRON and many more. • Bid and supervised live action and post production on commercials for Weiden Kennedy, Doner, BBDO, Team Detroit, Saatchi, Leo Burnett, The Richards Group and numerous others.• Bid, and supervised broadcast branding of SU2C, ESPN Sports Nation, ESPN NFL Football, ESPN MLS Soccer, ESPN MLB Baseball, ESPN World Cup South Africa, Fox Network, E! and NFL Fantasy Live among many others.

• Managed a team of 10 designers and animators to create trailer graphics for Paramount, Columbia, Warner Bros, Fox, Disney and others.

• Responsible for all commercial production and VFX for the Apple iMac launch campaign, Scion multi-spot car launch, Starbucks Frappachino launch campaign, Desperate Housewives marketing campaign, and a $6 million production of the Coke/Blizzard, World of Warcraft tie-in for the Chinese Olympics.• Pitched, bid, and produced over $10 million in commercial VFX during my tenure with a 35% margin.

• Managed a team of 40+ artists on various feature title, commercial, and broadcast projects. • Updated bidding process, developed production pipeline, and revised operating procedures which resulted in increased profits and efficiency.

• Managed a team of artists that produced award-winning music videos for the rock band Jet. • Produced the rebranding of the WB network to CW, launch of Fox NFL Sunday and Fox MLB Playoffs 2004 branding campaigns and numerous commercials.

• Expanded the visibility and profitability of this small owner-operated VFX shop known for developing digital dermatology for many recording artists including Madonna, Mary J Blige, Britney Spears, Christina Aguilera, Rihanna, Michael Jackson, Mariah Carey and so many others. • Managed all bidding and post production for numerous commercial clients and high profile directors on campaigns for Gap, Old Navy, Carls Jr., Burger King, and many others.

• Bid, Produced, and VFX supervised commercial production and post on projects for Skittles, Samsung, Bubbalicious, US Marines, and numerous others.• Promoted to Director of Commercials and Music Videos at Hollywood Digital.

• Developed visual effects on national campaigns for Dodge, Mazda, Nintendo, Novell, Norfolk Southern, Nestle, Geico, Ford, Twizzlers, and many other Fortune 500 brands. • Managed entire commercial studio VFX and post production team producing a broad spectrum of animation styles ranging from 3D character animation, stop motion, cell animation to traditional 2D VFX and compositing. • More than doubled departmental revenues from 5 to 12 million while creating cost efficient production solutions for clients and increasing profits for the studio from 15% to over 30%.• Bid, VFX supervised, and produced over 100 commercial projects with both in house and out of house directors. • Created dedicated commercial 3D group “Black Box” to support directors pre-visualization of projects and streamline post production in a large feature film studio environment. Increased margins to over 40% due to the increased pipeline efficiency which resulted in larger profits for the division.

• Produced some of the largest design, marketing, and branding campaigns for TV shows and networks worldwide. Clients included ABC, HBO, TNT, NBC, CBS, MSNBC, BSKYB, RTL, WB, ESPN, The Academy Awards, Univision, Entertainment Tonight, Hard Copy, E!, Disney, and countless other broadcasters and advertising agencies worldwide. • Awarded 11 Emmy award nominations, 7 Emmy awards, 11 BDA awards, 4 Telly awards and a Clio during my tenure. • Orchestrated growth that tripled company size and increased revenues from $1.5 million to over $16 million.• Developed and managed marketing, design, branding, production, and training services to international clientele in over 20 countries resulting in significant expanded growth of 30% annually for 9 years with 40% average margins.• Managed a diverse international team of 75+ creative directors, writers, designers, compositors, 3D artists, supervisors, and producers. • Developed an extensive international database of clients and varied freelance talent.

Radio Tv Film/Graphic Design Minor

Graphic Design

Activities and Societies: Alpha Tau Omega Fraternity

Education record