After over a year working as a Marketing Executive at ALDWines, I’m grateful for all the experiences and growth here. I truly appreciate the support and collaboration with Sarina, my marketing manager, and Michael, the director of operations, through both the highs and challenges. Wishing all the best to this amazing team as I continue on my journey in digital marketing!- Executed comprehensive social media strategies on Facebook, Instagram, TikTok, YouTube, LinkedIn, and Little Red Book, increasing follower engagement by 20%.- Scheduled and created digital assets: social media content, videos, banners, print collateral, and landing pages using Adobe Suites, Canva, CapCut.- Optimised Facebook Ads with creative copywriting, achieving a 25% increase in conversion rates and maximising ROI via Meta's Analytics.- Built two company websites on Shopify (ALDShop.com.au & DFSouth.com.au), employing HTML coding and SEO audits for superior search rankings.- Regularly updated website content & product listings for accuracy & relevance.- Oversaw data management on Shopify, eBay, and Endeavour Marketplace, including pricing updates, sales invoicing, inventory control, and quality checks.- Created email campaigns & automations with MailChimp to drive sales.- Provided responsive customer support pre- and post-sale within 48 hours.- Streamlined shipping operations from packing orders promptly to managing courier bookings with ShipStation, reducing delivery expenses by 15%.- Analysed performance metrics and data sheets to generate detailed reports.

- Managed a cross-channel social media strategy, including content creation.- Developed e-commerce Shopify website, optimizing product listings, homepage, and other page layouts to enhance user experience.- Executed bi-weekly email marketing campaigns for a remarkable 67% open rate.- Streamlined order management and customer inquiries using Shopify.- Provided frontline support to over 50 B2B clients via emails, calls, and meetings.- Created K-beauty Product Knowledge presentations for retail staff training.

Grateful and Honored for being taught by one of the great marketing leaders in my life, Alex. Thanks for everything and our journey for almost a year working together.- Led end-to-end digital marketing campaigns, achieving a 35% increase in engagement through seasonal promotions during Christmas and Mardi Gras.- Developed the website on WordPress, resulting in an 18% increase in conversion rates within 3 months and improved search engine rankings.- Created marketing materials such as posters, banners, product images, videos, and business cards using Canva, Adobe Photoshop, Illustrator, and CapCut.- Managed email campaigns with MailChimp, increasing click-through rates by 21% and expanding the subscriber list by 35%.- Grew organic social media following by 1,000 followers within the first month.- Worked closely with the Director of Marketing for content optimization.- Tracked website performance metrics through Google Analytics for reporting.- Handled invoicing, printing and inventory management to support in-store sales.

During my six-month tenure at Better Care Market, I had the privilege of collaborating with an exceptional marketing team, deepening my expertise in SEO and social media management. I am grateful for the mentorship from Syed, an inspiring manager, and the invaluable support from my talented colleagues.- Executed comprehensive social media strategies on Facebook, Instagram, TikTok, YouTube, LinkedIn, and Little Red Book, increasing follower engagement by 20%.- Scheduled and created digital assets: social media content, videos, banners, print collateral, and landing pages using Adobe Photoshop, Canva, CapCut.- Optimised Facebook Ads with creative copywriting, achieving a 25% increase in conversion rates and maximising ROI via Meta's Analytics.- Developed two company websites on Shopify, employing HTML coding and SEO audits for superior search rankings.- Regularly updated website content & product listings for accuracy & relevance.- Oversaw data management on Shopify, eBay, and Endeavour Marketplace, including pricing updates, sales invoicing, inventory control, and quality checks.- Created email campaigns & automations with MailChimp to drive sales.- Provided responsive customer support pre- and post-sale within 48 hours.- Streamlined shipping operations from packing orders promptly to managing courier bookings with ShipStation, reducing delivery expenses by 15%.- Analysed performance metrics and data sheets to generate detailed reports.