Crystal Ibarra Email & Phone Number

Salt Lake City, Ut, Us

Purchase, New York, Us

Responsible for executing the growth initiatives for PepsiCo’s Foodservice Snacks and Beverages business at Dot Foods at the corporate headquarters level. I lead the execution of AOP strategies, including leveraging Dot’s unique competencies as the world’s biggest redistributor to drive innovation.- Develop & Execute business plans and initiatives to drive the growth of the Frito Lay, Sabra and Tropicana Chilled businesses.- Deliver revenue and profit objectives for PepsiCo Brands and other Quarterly scorecard metrics- Partner with Dot’s National Account team to strategically unlock new business opportunities- Align on volume driving investments and promotional strategies with Dot’s Business Development team, and PepsiCo’s Senior Director of Sales- Establish & lead a consistent cadence of proactive business planning calls with Regional Directors, National Distributor leads and key customer National Sales Managers to ensure alignment to, and support of, their business activities in need of Dot’s distribution

Purchase, New York, Us

- Secured large multi-unit or national chains and prestigious new business partners within the e-commerce, virtual restaurant platforms, and other emerging concepts- Provided customer solutions for customers including financial support, marketing resources, data insights, and more to develop custom strategies and promotional opportunities- Expand PepsiCo portfolio solutions to deliver sales targets for us and our customers.

Purchase, New York, Us

- Secured large multi-unit chains and prestigious new business partners, across all PepsiCo lines of business for California and Nevada. - Utilized consumer trends, away from home purchasing data insight and other tools to develop custom strategies, promotional opportunities, and expand portfolio solutions to uncover growth to deliver volume, net revenue, profit and share targets for us and our customers. - Executed strategies for the restaurant and recreation & retail segments for the Foodservice Distributor organization leveraging the entire PepsiCo portfolio to identify key opportunities, strategies, and tactics for industry leading programs and best in class execution.

Purchase, New York, Us

- Called on small convenience food, drug, small grocery and independent business stores between South Orange County and North San Diego County - Managed a sales volume territory with an average sales value of 8MM.- Partnered with Customer Key Account managers to execute chain specific strategies and promotions.- Coached and developed team of 25 to achieve their sales targets, cost saving methors, safety metrics, and more along with removing obstacles for them to achieve sales execution. I- Managed staffing, onboarding and training schedules for over 150 employees in Murrieta Zone and created strategies to increase retention. - Subject matter expert to Target, Smart & Final and 7-Eleven retailers. Arrange appointments with market and regional managers for those retailers to develop localized strategies to improve sales opportunities.- Onboarded and trained new entry level managers to work towards successfully completing the sales and employeemanagement responsibilities of their role

Purchase, New York, Us

- Focused solely on professional selling where I created account-specific sales calls at store management level using fact based selling and relationship building. - Called on large format chain accounts such as Walmart, Safeway, etc. managing a territory of over 10MM.- Organized strategies to target opportunity areas, long-term and short-term goals for Frito-Lay and the customer.- Assisted in rolling different go-to-market strategies, delivery methods, and payroll methods to employees across multiple facilities.

Purchase, New York, Us

- Partnered with large chain customers such as Walmart, Target, Kroger, Cardenas, Smart & Final, Albertsons etc. and Account Managers to execute sales strategies and promotions. - Managed a territory of 12MM dollars annually consisting of predominately Hispanic demographics.- Coached and developed my district sales team of 15 individuals to achieve sales and service targets. - Created employee recognition programs to boost moral and team culture

Fullerton, Ca, Us

Located in the Deans Office of Mihaylo College at Cal State University Fullerton, I reported directly to the Director of Development and completed any tasks designated to me. Some of which included:- Editing the website- Organizing documents, databases and other information- Tracking and collecting sponsorship information- Running errands for the Development Coordinator- Cold Calling for in kind donations- Helping set up and plan events

Purchase, New York, Us

PepsiCo. Frito-Lays Future Leaders Sales Internship Program provided me with the opportunity to work in a competitive and fast-paced environment and gave me the perfect combination of fun and challenge. Throughout the duration of the internship I was working on a project that focused on sustainability and eliminating costs from a sales perspective. This project allowed me to make a genuine impact on the PepsiCo’s overall financials and future.

Assigned 4 Projects throughout the Internship where my team applied the following knowledge learned along the way. - Search Engine Optimization- Online Ads- Social Media Marketing- Websites, Landing Pages & Conversions- Google Analytics- Email and Mobile Marketing- Lead Generation- etc.The Internship was designed as a competition. I was the team Leader and was responsible for keeping my team on track and motivated. I designated tasks and set goals for my team.

Rancho Cucamonga, Ca, Us

As the Marketing Intern Representative I managed the websites and all the companies social media accounts. I also wrote blogs and articles on products and companies related to the industry which are published on the companies website. I was responsible for running and organizing campaigns, fundraisers and other events for both the business and philanthropic purposes. I developed fliers, posters and brochures. Most importantly I used my creativity to build awareness around the brand and services Service NERD Inc. offers.

I was the Marketing and Business Development Manager at ASAP Semiconductor. We focused primarily in the the distribution of aviation and aerospace products but were also involved heavily in electronic components, IT hardware and more. I also took part in the sales, purchasing and market analysis departments. I aided in creating and keeping track of new connections and accounts with businesses we had not yet partaken in while providing excellent customer service. I also aided in training and coaching new employees. I wrote blogs, articles and edited the websites for the company. Lastly I uploaded and created part lists.

Richfield, Minnesota, Us

I was previously a Full Time Sales Consultant. We were given the opportunity to bonus if we reached our monthly sales goal so I am highly competitive. I worked closely with coaching and developing fellow associates and worked as team with other staff members. Was required to discuss financing options, process credit applications and work with planograms. I worked full time or assisted in the portable electronics, computing and tablet, mobile phone and operations departments.

Bachelor’S Degree, Business Administration And Management, Marketing

Education record