• Integration of Promotions, Graphics, Media and PR departments in a single division: Communications Central, a Full Communication Services Area responsible for promotion and advertising campaigns for all the channels and contents of TV Azteca Mexico and North America.• Clients: Azteca Uno, Azteca 7, adn40 (the most viewed News Channel in Mexico), TV Azteca International, Pay TV channels and Social Responsibility Platforms • Key achievements: Total transformation of Communications Central through the following actions: - Definition of Vision, Mission and Values for Communications Central - Re-engineering of processes, from Marketing brief to “On Air” - Re-structuring the team: creating Account Management team, Media Planning positions and Visual Arts Leader. - Re-defining job-descriptions and positions profiles - Recruitment of new talent - Designing and implementing a Mentoring PlanAwards:PROMAX BDA: 1 Gold, 2 Silver.TELLY AWARDS: 2 Gold, 2 Silver, 3 Bronze.

TBWA Worldwide (www.tbwa.com) is a top-ten ranked global advertising network that holds DISRUPTION at its core to develop business-changing ideas. Jorge is accountable of Mexico´s Brand Leadership services that includes communication strategies for the following clients: CONSUMER PRODUCTS: Brown Forman (Jack Daniel´s, Tequila Herradura & New Mix), Sigma Alimentos (FUD, Yoplait, Noche Buena), Jumex, Bachoco, Gamesa, among others.FINANCIAL: GNP insurance, Profuturo, Bolsa Mexicana de ValoresSPORTS: AdidasBEAUTY: L`Oreal (Vichy), SkinpharmaEDUCATION: Instituto Tecnológico Autónomo de México (ITAM)NON PROFIT: Nuestro México del Futuro, Fundemex, ConfeGOVERNMENT: Bancomext, Secretaría de Salud, Fonatur, Nacional Financiera, Proméxico.2015 Gold Social Effie award with GNP.2013 Gold Social Effie award with Nuestro México del Futuro.1st Latinamerican representative in TIGERS ACADEMY, a TBWA´s leadership program. Shanghai / NewYork 2010.

Developed Integrated Marketing Communication Strategies for the following brands: Sprite, Fanta, Fresca, Manzana Lift & Local Multi-flavor brands –Joya, Escuis, Ameyal, Victoria-. Brand Communications include:• Media Plans• Advertising Campaigns• Consumer Promotions• Digital Platforms• Experiential Marketing & BTL activities• Public Relations ProgramsLeading Creative, Media, Digital and BTL Agencies into the accomplishment of their monthly and annual objectives. Handling relationship with agencies includes Fees Negotiation, Tracking Performance and Mid Year & End Year Evaluation. Agencies: Starcom, Mediacom, Ogilvy Argentina & México, JWT Mexico, Leo Burnett Mexico, DraftFCB Mexico, Santo (Argentina), Zeta Publicidad, Vega Olmos Ponce (Argentina)Creative Awards: • FIAP 2008: 1 gold & 1 bronze• Cannes Festival: 2 Radio finalist• El Ojo de Ibero América: 1 gold & 1 silver• Círculo Creativo de México: 1 Grand Prix, 2 gold, 3 silver & 5 bronze awards• Amauta (Recognizing excellence in Latin America Direct and Interactive Marketing):1 Gold 2007 in Internet Integrated Program category; 2 Silvers 2007 in Internet Integrated Program category; 1 Silver 2006 in Direct Marketing & Internet category • 1 Ángel (Asociación de Radiodifusores del Valle de México)

Business strategy development for Johnnie Walker portfolio: Red Label, Black Label, Gold Label and Blue Label. The strategy includes:• Advertising campaigns and Media plans• On Trade & Off Trade brand programs • Full coordination of KEEP WALKING Foundation Mexico• Managing Consumer Understanding Program by coordinating research • Diageo’s Training Program facilitator: - High Performance Coaching - Building Diageo Talent - Diageo Way of Brand BuildingAwards: Appointed Diageo Brand Hero (award for Diageo Marketers Excellence)

Strategic Plan development for 7Up, Mirinda & Manzanita Sol brandsExecuted and coordinated Annual Operating Plan programs for Pepsi and Flavor Brands: • Consumer promotions• Sales Force Incentives• Samplings• Advertising Campaigns• Media coordination• Packaging Design• Pepsi National Indoor Soccer Tournament coordination• PR & sponsorship events execution